Save and organize the world's best recipes
MyRecipes (myrecipes.com) scores 91 out of 100 on Brand Analyzer, placing it in the Iconic tier among Food & Beverage brands, Media & Entertainment brands, Technology brands, in the 99th percentile of 6845 Food & Beverage brands.
MyRecipes (myrecipes.com) is a recipe aggregation platform that allows home cooks to find, save, and organize recipes from trusted culinary brands such as Food & Wine and EatingWell. It offers access to more than 100,000 recipes in a single searchable location, positioning itself as a centralized recipe management tool for food enthusiasts who want an easy way to discover and keep track of recipes from multiple reputable sources.
| Brand Name | MyRecipes |
|---|---|
| Domain | myrecipes.com |
| Industry | Food & Beverage, Media & Entertainment |
| Main Competitors | Allrecipes (94/100), Food.com (93/100), Epicurious (84/100), Yummly (78/100), BigOven (65/100), Tasty (86/100), Food Network (94/100) |
Moz Domain Authority 82/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #26,046 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
MyRecipes has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Easily find, save, and organize the world’s best recipes with MyRecipes. Use top food sites like Food & Wine and EatingWell to create a new recipe home." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is MyRecipes?", Claude could identify the brand as of October 2026. MyRecipes is a recipe website that aggregates recipes from Time Inc. food magazines like Cooking Light, Southern Living, and Sunset, offering a large searchable database of recipes, meal planning tools, and cooking tips. Best known for Aggregating recipes from major food magazines like Cooking Light and Southern Living into one searchable site.
When asked "Best brands similar to MyRecipes?", Claude would recommend MyRecipes as of October 2026. It's a well established recipe resource with a large library sourced from trusted magazine brands, making it a reasonable suggestion alongside sites like AllRecipes or Food Network.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
MyRecipes's main competitors in Food & Beverage: Allrecipes (94/100), Food.com (93/100), Epicurious (84/100), Yummly (78/100), BigOven (65/100).
Sources: Brand Analyzer scan
MyRecipes offers a recipe discovery, saving, and organization service, providing access to more than 100,000 recipes aggregated from trusted food brands such as Food & Wine and EatingWell through its website and app.
Sources: MyRecipes official site
MyRecipes is a recipe organization website and app that aggregates recipes from well-known food brands like Food & Wine and EatingWell into a single searchable platform for home cooks.
Sources: MyRecipes official site
MyRecipes has moderate AI-search visibility, scoring 61/100 on Brand Analyzer's AI visibility composite (visibility 50, trust 64, recommendation 76). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: MyRecipes official site
MyRecipes helps users find, save, and organize recipes sourced from trusted food brands, providing access to over 100,000 recipes in one centralized, searchable location.
Sources: MyRecipes official site
MyRecipes scores 76/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: MyRecipes official site
MyRecipes is known for aggregating recipes from reputable culinary publications such as Food & Wine and EatingWell, offering a large searchable collection of over 100,000 recipes in one place.
Sources: MyRecipes official site
MyRecipes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: MyRecipes official site
MyRecipes is used by home cooks and food enthusiasts who want a simple, centralized way to discover, save, and organize recipes from trusted culinary sources.
Sources: MyRecipes official site
MyRecipes scores 61/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
MyRecipes has a moderate AI-visibility profile at 61/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (76/100) and its weakest is visibility (50/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #26,046 (Tranco) and a Moz Domain Authority of 82/100. The main gaps holding it back: no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify MyRecipes from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to MyRecipes: Miso Robotics (91/100), Instacart (91/100), Nature Made (91/100), Popeyes (91/100), Hormel (91/100), Rainforest Alliance (91/100).
Category leader: Target (97/100).
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