Stay safe browsing the web
WOT (mywot.com) scores 93 out of 100 on Brand Analyzer, placing it in the Iconic tier among Technology brands, SaaS brands, in the 99th percentile of 31117 Technology brands.
WOT (Web of Trust) is a Finnish technology company headquartered in Helsinki, founded in 2006. It provides a free browser security tool available for Chrome, Edge, Firefox, Android, and iOS. The service uses machine learning algorithms combined with daily updated blacklists to perform real-time website safety checks, helping everyday internet users identify and avoid phishing sites, scams, and malware before they cause harm.
| Brand Name | WOT |
|---|---|
| Domain | mywot.com |
| Industry | Technology, SaaS |
| Founded | 2006 |
| Headquarters | Helsinki |
| Main Competitors | Norton Safe Web (83/100), McAfee WebAdvisor (91/100), Avast Online Security (95/100), Bitdefender TrafficLight (97/100), ScamAdviser (88/100) |
Moz Domain Authority 76/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,391 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
WOT has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "WOT Free Browser Security for Chrome, Edge, Firefox, Android & iOS. Stay protected from all online threats. Check website safety to avoid Phishing, Scams & Malware." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Express.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is WOT?", Claude could identify the brand as of September 2026. WOT (Web of Trust) is a browser extension and website reputation service that rates the trustworthiness and safety of websites based on user reviews and automated scans, helping people avoid scams, malware, and phishing sites. Best known for Its browser extension showing color-coded trust ratings (red/yellow/green) for websites based on crowdsourced reviews.
When asked "Best brands similar to WOT?", Claude would recommend WOT as of September 2026. It's one of the longest-running and most recognized crowdsourced website safety and reputation tools, so it's a natural mention alongside similar services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WOT's main competitors in Technology: Norton Safe Web (83/100), McAfee WebAdvisor (91/100), Avast Online Security (95/100), Bitdefender TrafficLight (97/100), ScamAdviser (88/100).
Sources: Brand Analyzer scan
WOT has moderate AI-search visibility, scoring 69/100 on Brand Analyzer's AI visibility composite (visibility 80, trust 37, recommendation 88). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WOT official site
WOT was founded in 2006. WOT operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
WOT is headquartered in Helsinki. WOT operates in the Technology category.
Sources: Wikidata
WOT offers a browser security extension/application that checks website safety in real time. It is available for Chrome, Edge, and Firefox browsers, as well as Android and iOS mobile devices, and uses machine learning combined with daily updated blacklists to detect phishing, scam, and malware sites.
Sources: WOT official site
WOT scores 88/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: WOT official site
WOT (Web of Trust) is a free browser security tool developed by a Finnish company founded in 2006 and headquartered in Helsinki. It is designed to protect internet users from online threats such as phishing, scams, and malware by checking the safety of websites in real time.
Sources: WOT official site
WOT checks the safety of websites in real time using machine learning algorithms combined with daily updated blacklists. It flags potentially harmful sites, including those associated with phishing, scams, or malware, to help users avoid them while browsing. The tool works across major browsers-Chrome, Edge, and Firefox-as well as on Android and iOS devices.
Sources: WOT official site
WOT can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WOT official site
WOT is known for being a free, cross-platform browser security extension that evaluates website safety and warns users about potentially malicious or untrustworthy sites, helping them avoid phishing attempts, scams, and malware.
Sources: WOT official site
WOT is used by everyday internet users across Chrome, Edge, Firefox, Android, and iOS who want to browse safely and avoid malicious websites, including those seeking protection from phishing, scams, and malware.
Sources: WOT official site
WOT scores 69/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WOT has a moderate AI-visibility profile at 69/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (88/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #6,391 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify WOT from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to WOT: MSN (93/100), MoonPay (93/100), Nearpod (93/100), Neo4j (93/100), Moodle (93/100), Netcraft (93/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.