Check Before You Trust
ScamAdviser (scamadviser.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, E-commerce brands, Other brands, in the 93rd percentile of 31117 Technology brands.
ScamAdviser is an online safety resource founded in 2012 and headquartered in Amsterdam. It provides a free tool that instantly checks the legitimacy of websites, along with expert reviews, catfish detection features, and educational content. The service aims to help consumers, online shoppers, and internet users verify websites, sellers, or potential romantic contacts before engaging, reducing the risk of falling victim to online scams and fraud.
| Brand Name | ScamAdviser |
|---|---|
| Domain | scamadviser.com |
| Industry | Technology, E-commerce |
| Founded | 2012 |
| Headquarters | Amsterdam |
| Main Competitors | Trustpilot (90/100), Better Business Bureau (92/100), Norton Safe Web, Web of Trust (WOT) (93/100), Sitejabber (90/100), ScamDoc (74/100) |
Moz Domain Authority 71/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #14,819 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Don" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on YouTube, X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ScamAdviser?", Claude could identify the brand as of September 2026. ScamAdviser is a website trust-checking service that lets users enter a URL to get an automated risk assessment of whether a site might be a scam, based on factors like domain age, hosting location, and known blacklists. It's used by consumers to quickly vet unfamiliar online sho Best known for its free website trust-score checker that flags potentially fraudulent or scam websites.
When asked "Best brands similar to ScamAdviser?", Claude would recommend ScamAdviser as of September 2026. It's one of the most widely known free tools for checking website legitimacy, so it naturally comes up when discussing scam-detection resources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ScamAdviser's main competitors in Technology: Trustpilot (90/100), Better Business Bureau (92/100), Web of Trust (WOT) (93/100), Sitejabber (90/100), ScamDoc (74/100).
Sources: Brand Analyzer scan
ScamAdviser's offerings include a free website legitimacy checker, expert website reviews, a catfish detection feature for identifying potential romance scams, and educational resources aimed at helping users understand and avoid online fraud.
Sources: ScamAdviser official site
ScamAdviser is an online safety resource, founded in 2012 and based in Amsterdam, that helps consumers verify the legitimacy of websites and avoid scams and fraud.
Sources: ScamAdviser official site
ScamAdviser has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 48, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ScamAdviser official site
ScamAdviser was founded in 2012. ScamAdviser operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ScamAdviser is headquartered in Amsterdam. ScamAdviser operates in the Technology category.
Sources: Wikidata
ScamAdviser offers a free, instant tool that checks the trustworthiness of any website, provides expert reviews, includes catfish detection for online dating or romance scams, and publishes educational resources to help users recognize and avoid online fraud.
Sources: ScamAdviser official site
ScamAdviser scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ScamAdviser official site
ScamAdviser is known for its free website legitimacy checker, which allows users to quickly assess whether a website may be fraudulent, along with its catfish detection tool and educational content on scam prevention.
Sources: ScamAdviser official site
ScamAdviser can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ScamAdviser official site
ScamAdviser is used by online shoppers, general internet users, and consumers who want to verify the legitimacy of websites, online sellers, or potential romantic connections before trusting or transacting with them.
Sources: ScamAdviser official site
ScamAdviser is popular because it offers a free, instant, and easy-to-use tool that lets everyday internet users check the legitimacy of websites, sellers, or online contacts before trusting or transacting with them, addressing a common concern about online fraud.
Sources: ScamAdviser official site
ScamAdviser scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ScamAdviser has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (31/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #14,819 (Tranco) and a Moz Domain Authority of 71/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ScamAdviser from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ScamAdviser: Sartorius (88/100), Sanmina (88/100), PowerSchool Learning Management (Schoology) (88/100), SCHOTT (88/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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