講談社 (Kodansha) Brand Score: 71/100 - Brand-Ready tier

おもしろくて、ためになる、を世界へ

講談社 (Kodansha) (kodansha.co.jp) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 28th percentile of 33735 Media & Entertainment brands.

AI Snapshot

講談社 (Kodansha) is a Japanese publishing company. It was founded in 1909. It is headquartered in Otowa. 「おもしろくて、ためになる」コンテンツを創り出し、世界中の人々に届ける。.

Key facts about 講談社 (Kodansha)

Brand Name	講談社 (Kodansha)
Domain	kodansha.co.jp
Industry	Media & Entertainment, Education
Founded	1909
Headquarters	Otowa
Parent Company / Owner	Noma Cultural Foundation
Main Competitors	Shueisha (63/100), Shogakukan (66/100), Kadokawa (74/100), Shinchosha (41/100), Bungeishunju (70/100)

Evidence

Moz Domain Authority 75/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #23,867 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.

講談社 (Kodansha) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "講談社の公式ホームページ総合トップページ。講談社が出版する書籍・コミックの新刊情報、作品検索、会社情報、講談社が運営する各種サービス・コンテンツなどをご紹介します。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is JA-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx.

Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know 講談社 (Kodansha)?

Live results from asking a general-purpose AI assistant about the brand, checked August 2026.

When asked "What is 講談社 (Kodansha)?", Claude could identify the brand as of August 2026. Kodansha is one of Japan's largest publishing companies, founded in 1909, known for manga, magazines, literary fiction, and general books. It publishes major manga series through imprints and magazines like Weekly Shonen Magazine, and its properties are frequently adapted into an Best known for Publishing iconic manga series such as Attack on Titan, Sailor Moon, and Fist of the North Star through magazines like Weekly Shonen Magazine.

When asked "Best brands similar to 講談社 (Kodansha)?", Claude would recommend 講談社 (Kodansha) as of August 2026. It's one of the big three Japanese publishers alongside Shueisha and Shogakukan, so it would naturally come up in any discussion of major manga and publishing companies.

People Also Ask About 講談社 (Kodansha)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are 講談社 (Kodansha)'s main competitors?

講談社 (Kodansha)'s main competitors in Media & Entertainment: Shueisha (63/100), Shogakukan (66/100), Kadokawa (74/100), Shinchosha (41/100), Bungeishunju (70/100).

Sources: Brand Analyzer scan

What products or services does 講談社 (Kodansha) offer?

講談社は書籍、コミック、雑誌の出版のほか、多様なメディア展開やコンテンツ関連サービスを提供している。

Sources: 講談社 (Kodansha) official site

What is 講談社 (Kodansha)?

講談社は1909年に設立された日本の総合出版社で、東京都文京区音羽に本社を置く。書籍・コミック・雑誌など幅広いジャンルの出版物を手掛ける、日本最大級の出版社の一つである。

Sources: 講談社 (Kodansha) official site

How visible is 講談社 (Kodansha) in AI search?

講談社 (Kodansha) has moderate AI-search visibility, scoring 57/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 37, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: 講談社 (Kodansha) official site

When was 講談社 (Kodansha) founded?

講談社 (Kodansha) was founded in 1909. 講談社 (Kodansha) operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is 講談社 (Kodansha) headquartered?

講談社 (Kodansha) is headquartered in Otowa. 講談社 (Kodansha) operates in the Media & Entertainment category.

Sources: Wikidata

What does 講談社 (Kodansha) do?

講談社は書籍、コミック、雑誌などのコンテンツを企画・出版し、多様なメディア展開やサービスを通じて国内外の読者に届ける事業を行っている。

Sources: 講談社 (Kodansha) official site

Does ChatGPT recommend 講談社 (Kodansha)?

講談社 (Kodansha) scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: 講談社 (Kodansha) official site

What is 講談社 (Kodansha) known for?

講談社は日本を代表する総合出版社として、エンターテインメントと教養を融合した幅広いジャンルの書籍・コミック・雑誌の出版で知られている。

Sources: 講談社 (Kodansha) official site

How can 講談社 (Kodansha) improve its AI discoverability?

講談社 (Kodansha) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: 講談社 (Kodansha) official site

Who uses 講談社 (Kodansha)?

講談社のコンテンツは、書籍・コミック・雑誌を楽しむ幅広い年齢層の読者や、コンテンツ関連ビジネスに関心を持つ国内外の企業やクリエイターに利用されている。

Sources: 講談社 (Kodansha) official site

Who owns 講談社 (Kodansha)?

講談社 (Kodansha) is owned by or part of Noma Cultural Foundation. 講談社 (Kodansha) operates in the Media & Entertainment category.

Sources: Wikidata

Recommendations

• Set up professional email - Use your company domain for email (e.g., hello@yourbrand.com) instead of Gmail/Yahoo. This significantly boosts credibility. (impact: high, effort: quick_win)
• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add a sitemap.xml - Create and publish a sitemap.xml file to help both search engines and AI crawlers discover all your important pages. (impact: medium, effort: quick_win)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

AI visibility

講談社 (Kodansha) scores 57/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

講談社 (Kodansha) has a limited AI-visibility profile at 57/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #23,867 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 講談社 (Kodansha) from memory (August 2026) - a sign these signals are paying off.

Visibility - 75/100

• Wikipedia presence - 40/40
• Wikidata entity - 25/25
• Web popularity (Tranco) - 10/20
• Reddit visibility - 0/15

Trust - 37/100

• Domain Authority - 23/30
• Backlink trust (spam score) - 10/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 47/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 0/10
• Help center / Docs hub - 0/15
• FAQ presence - 3/15
• Category-relative authority - 15/20
• Category leader signals - 7/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 93/100
• Digital Presence - 82/100
• Visual Identity - 93/100
• Messaging Clarity - 75/100
• Trust Foundation - 55/100
• AI Discoverability - 39/100
• Brand Authority - 67/100

Peer brands

Ranked closest to 講談社 (Kodansha): Knjižare Vulkan (71/100), Klassekampen (71/100), Kohlhammer (71/100), Komische Oper Berlin (71/100).

A step up - brands to learn from: Zoom (81/100), Znews (81/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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