Financing for a sustainable future
New Development Bank (ndb.int) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Finance brands, Government brands, in the 22nd percentile of 7645 Finance brands.
The New Development Bank (NDB) is a multilateral development bank established in 2015 by the BRICS states (Brazil, Russia, India, China, and South Africa). Headquartered in Shanghai, NDB finances infrastructure and sustainable development projects across emerging markets and developing countries. It aims to build a more inclusive, resilient, and sustainable future by providing tailored financing solutions to governments and institutions in member and partner countries.
| Brand Name | New Development Bank |
|---|---|
| Domain | ndb.int |
| Industry | Finance, Government |
| Founded | 2015 |
| Headquarters | Shanghai |
| Parent Company / Owner | BRICS |
| Main Competitors | World Bank (83/100), Asian Infrastructure Investment Bank (84/100), Asian Development Bank (85/100), African Development Bank (84/100), Inter-American Development Bank (83/100), European Bank for Reconstruction and Development (80/100), European Investment Bank (87/100) |
Moz Domain Authority 56/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #258,863 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The New Development Bank (NDB) finances projects and innovates tailored solutions to help build a more inclusive, resilient, and sustainable future for the planet." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is New Development Bank?", Claude could identify the brand as of September 2026. The New Development Bank (NDB) is a multilateral development bank established by the BRICS countries (Brazil, Russia, India, China, and South Africa) in 2014, headquartered in Shanghai. It funds infrastructure and sustainable development projects in emerging economies, serving as Best known for Being the BRICS-founded multilateral bank funding infrastructure and sustainable development projects in emerging markets.
When asked "Best brands similar to New Development Bank?", Claude would recommend New Development Bank as of September 2026. It's a significant multilateral development institution and a natural comparison point when discussing alternatives to the World Bank or regional development banks.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Development Bank's main competitors in Finance: World Bank (83/100), Asian Infrastructure Investment Bank (84/100), Asian Development Bank (85/100), African Development Bank (84/100), Inter-American Development Bank (83/100).
Sources: Brand Analyzer scan
NDB offers project financing and tailored financing solutions for infrastructure and sustainable development projects, targeted at governments, institutions, and stakeholders in BRICS member countries and other emerging markets and developing countries.
Sources: New Development Bank official site
The New Development Bank (NDB) is a multilateral development bank established in 2015 by the BRICS states-Brazil, Russia, India, China, and South Africa. It is headquartered in Shanghai and operates as a financial institution supporting infrastructure and sustainable development initiatives in emerging markets and developing countries.
Sources: New Development Bank official site
New Development Bank has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 46, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New Development Bank official site
New Development Bank was founded in 2015. New Development Bank operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New Development Bank is headquartered in Shanghai. New Development Bank operates in the Finance category.
Sources: Wikidata
New Development Bank scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: New Development Bank official site
NDB is known for being the multilateral development bank founded by the BRICS nations (Brazil, Russia, India, China, and South Africa) to provide an alternative source of infrastructure and sustainable development financing for emerging markets and developing countries.
Sources: New Development Bank official site
New Development Bank can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New Development Bank official site
NDB's services are used by governments, public institutions, and other stakeholders in BRICS member countries (Brazil, Russia, India, China, and South Africa) as well as other emerging markets and developing countries seeking infrastructure and sustainable development financing.
Sources: New Development Bank official site
New Development Bank is owned by or part of BRICS. New Development Bank operates in the Finance category.
Sources: Wikidata
New Development Bank scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Development Bank has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #258,863 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Development Bank from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Development Bank: NASACT (69/100), Citizens Bank (69/100), Nomanini (69/100), Nulla Dies (69/100).
A step up - brands to learn from: ZT Corporate (71/100), Zeex (71/100).
Category leader: Reuters (97/100).
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