Creative Cultural Hub & Events
NDSM-Werf Amsterdam (ndsm.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, Education brands, in the 37th percentile of 22432 Media & Entertainment brands.
NDSM-Werf Amsterdam is a former Dutch shipyard, founded in 1894, that has been transformed into a creative and cultural hub in Amsterdam. It houses the NDSM Loods 'Kunststad', studio spaces under former shipbuilding hellings, Treehouse NDSM, and MACA, providing a dense concentration of makerspaces, studios and ateliers for artists, makers and creative entrepreneurs. The site hosts exhibitions, workshops and community-driven events, blending industrial heritage with contemporary art and culture.
| Brand Name | NDSM-Werf Amsterdam |
|---|---|
| Domain | ndsm.nl |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1894 |
| Headquarters | Amsterdam |
| Main Competitors | Westergasfabriek (76/100), Het HEM (72/100), Tobacco Dock (80/100), Zeche Zollverein (70/100), Kraftwerk Berlin (67/100) |
Moz Domain Authority 49/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #945,177 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Sinds eind jaren negentig droomden kunstenaars en culturele makers over het opzetten van een kunststad in de NDSM Loods - een plek waar kunstenaars, makers en andere creatieve pion…" (Meta description: 81 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NDSM-Werf Amsterdam?", Claude could identify the brand as of October 2026. NDSM-Werf is a former shipyard in Amsterdam Noord that has been transformed into a large creative and cultural hub, hosting film and media studios, art collectives, festivals, and events in its industrial warehouses. It's known as a hotspot for creative industries, street art, an Best known for Being a repurposed shipyard turned creative and media district in Amsterdam Noord.
When asked "Best brands similar to NDSM-Werf Amsterdam?", Claude would recommend NDSM-Werf Amsterdam as of October 2026. It's a well-known creative hub in Amsterdam often mentioned alongside other industrial-to-creative space conversions in the media and culture scene.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NDSM-Werf Amsterdam's main competitors in Media & Entertainment: Westergasfabriek (76/100), Het HEM (72/100), Tobacco Dock (80/100), Zeche Zollverein (70/100), Kraftwerk Berlin (67/100).
Sources: Brand Analyzer scan
NDSM-Werf Amsterdam has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 26, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NDSM-Werf Amsterdam official site
NDSM-Werf Amsterdam was founded in 1894. NDSM-Werf Amsterdam operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NDSM-Werf Amsterdam is headquartered in Amsterdam. NDSM-Werf Amsterdam operates in the Media & Entertainment category.
Sources: Wikidata
NDSM-Werf Amsterdam scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: NDSM-Werf Amsterdam official site
NDSM-Werf Amsterdam is a former Dutch shipyard located in Amsterdam, founded in 1894, that has been redeveloped into a creative and cultural hub. It combines historic industrial architecture with studios, ateliers, and makerspaces for artists and creative entrepreneurs.
Sources: NDSM-Werf Amsterdam official site
NDSM-Werf Amsterdam can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NDSM-Werf Amsterdam official site
NDSM offers studio and atelier spaces for artists and makers, including the Kunststad in the NDSM Loods, workspaces under the former shipbuilding hellings, Treehouse NDSM, and MACA. It also hosts exhibitions, workshops, and cultural events open to the public.
Sources: NDSM-Werf Amsterdam official site
NDSM is known for being a former shipyard turned into a dense creative hub, featuring the Kunststad artist city inside the NDSM Loods, studio spaces under old shipbuilding hellings, and a vibrant community of artists and makers in Amsterdam.
Sources: NDSM-Werf Amsterdam official site
NDSM-Werf Amsterdam scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NDSM-Werf Amsterdam has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #945,177 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NDSM-Werf Amsterdam from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NDSM-Werf Amsterdam: nd.Aktuell (74/100), Best Online Casinos (74/100), Nelson Treehouse (74/100), Nemira (74/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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