Working to end fuel poverty
National Energy Action (NEA) (nea.org.uk) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Energy & Utilities brands, Government brands, in the 90th percentile of 8108 Non-profit brands.
National Energy Action (NEA) is a UK-based charity working across England, Wales and Northern Ireland to eradicate fuel poverty and raise awareness of its impact. Positioned as the leading charitable authority on this issue, NEA combines advocacy, education and direct support to help vulnerable and low-income households achieve warm, affordable homes. Its work engages policymakers, energy companies and donors alongside those directly affected by fuel poverty.
| Brand Name | National Energy Action (NEA) |
|---|---|
| Domain | nea.org.uk |
| Industry | Non-profit, Energy & Utilities |
| Main Competitors | Citizens Advice (85/100), Energy Saving Trust (84/100), National Energy Foundation (82/100), StepChange (85/100), Turn2us (88/100), Age UK (87/100), Warm Wales |
Moz Domain Authority 54/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #369,515 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
National Energy Action (NEA) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Fuel poverty charity" (Meta description too short (3 words). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is National Energy Action (NEA)?", Claude could identify the brand as of September 2026. National Energy Action (NEA) is a UK charity focused on ending fuel poverty and campaigning for affordable warmth for low-income and vulnerable households across England, Wales, and Northern Ireland. Best known for Campaigning against fuel poverty and providing energy advice and support to vulnerable households in the UK.
When asked "Best brands similar to National Energy Action (NEA)?", Claude would recommend National Energy Action (NEA) as of September 2026. It's one of the most established and recognized fuel poverty charities in the UK, often cited in policy discussions and energy advice contexts.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
National Energy Action (NEA)'s main competitors in Non-profit: Citizens Advice (85/100), Energy Saving Trust (84/100), National Energy Foundation (82/100), StepChange (85/100), Turn2us (88/100).
Sources: Brand Analyzer scan
National Energy Action (NEA) has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 52, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
National Energy Action (NEA) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
National Energy Action (NEA) is a UK charity dedicated to eradicating fuel poverty. It operates across England, Wales and Northern Ireland, positioning itself as the country's leading charitable authority on the issue of cold and unaffordable homes.
National Energy Action (NEA) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
NEA offers advocacy for policy change related to fuel poverty, educational initiatives to raise awareness of its impact, and direct support services aimed at helping vulnerable and low-income households achieve warm, affordable homes.
NEA is known for its role as the UK's leading fuel poverty charity, recognized for driving policy change and providing education and direct support to households struggling with fuel poverty across England, Wales and Northern Ireland.
NEA's work reaches vulnerable and low-income households experiencing fuel poverty, as well as policymakers, energy companies, and donors who engage with or support its mission to eradicate cold homes across England, Wales and Northern Ireland.
National Energy Action (NEA) scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
National Energy Action (NEA) has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #369,515 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify National Energy Action (NEA) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to National Energy Action (NEA): NCVO (85/100), Natuurmonumenten (85/100), New England Aquarium (85/100), Neighbourly (85/100).
A step up - brands to learn from: Workaway (91/100), Water.org (91/100).
Category leader: Change.org (97/100).
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