Ocean Data to Inform Decisions
NERACOOS (neracoos.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, Other brands, in the 51st percentile of 31624 Non-profit brands.
NERACOOS (Northeastern Regional Association of Coastal and Ocean Observing Systems) is a non-profit organization that creates, integrates, and shares real-time ocean and weather data for the Northeast United States at no cost. It supports mariners, researchers, coastal communities, policymakers, and seafood/ocean economy organizations by providing open-access observational tools such as the Mariners' Dashboard. NERACOOS positions itself as the regional authority for integrated coastal ocean observing data, serving the public interest through free, reliable information to inform decisions.
| Brand Name | NERACOOS |
|---|---|
| Domain | neracoos.org |
| Industry | Non-profit, Government |
| Main Competitors | SECOORA (72/100), CeNCOOS (76/100), PacIOOS, GCOOS (77/100), GLOS (83/100), MARACOOS (79/100), National Data Buoy Center (NOAA), Windy (90/100) |
Moz Domain Authority 40/100 vs category average 46 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,924,762 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "NERACOOS creates, integrates, and shares real-time ocean data & weather in the Northeast to all at no cost." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter); no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is NERACOOS?", Claude could identify the brand as of November 2026. NERACOOS (Northeastern Regional Association of Coastal and Ocean Observing Systems) is a nonprofit that collects and shares real-time ocean and coastal data, like buoy readings on waves, temperature, and currents, for the Gulf of Maine and surrounding Northeast US waters, as part Best known for Providing real-time buoy and coastal ocean observation data for the Gulf of Maine region.
When asked "Best brands similar to NERACOOS?", Claude would recommend NERACOOS as of November 2026. It's a well-known regional ocean data provider within the IOOS network, relevant if someone asks about coastal observing systems or marine data sources in the Northeast US.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NERACOOS's main competitors in Non-profit: SECOORA (72/100), CeNCOOS (76/100), GCOOS (77/100), GLOS (83/100), MARACOOS (79/100).
Sources: Brand Analyzer scan
NERACOOS has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 67, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NERACOOS official site
NERACOOS scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: NERACOOS official site
NERACOOS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NERACOOS official site
NERACOOS scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NERACOOS has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (67/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,924,762 (Tranco), a Moz Domain Authority of 40/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify NERACOOS from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NERACOOS: New England Philharmonic (74/100), Neosho County Community College (74/100), Neuroförbundet (74/100), Nevypusť duši (74/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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