Dermatologist-developed skincare solutions
Neutrogena (neutrogena.co.uk) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, E-commerce brands, Fashion & Apparel brands, in the 79th percentile of 17444 Healthcare brands.
Neutrogena is a skincare and cosmetics brand founded in 1930, headquartered in Los Angeles, and owned by Johnson & Johnson. It is dermatologist-developed and focuses on providing science-backed skincare solutions for hydration, sun protection, and anti-ageing. The brand uses advanced ingredients such as Hyaluronic Acid in clinically-proven formulas, positioning itself as a trusted skincare authority for consumers seeking effective, dermatologist-recommended products.
| Brand Name | Neutrogena |
|---|---|
| Domain | neutrogena.co.uk |
| Industry | Healthcare, E-commerce |
| Founded | 1930 |
| Headquarters | Los Angeles |
| Parent Company / Owner | Johnson & Johnson |
| Main Competitors | Olay (91/100), Cetaphil (77/100), CeraVe (89/100), La Roche-Posay (72/100), Aveeno (77/100), Nivea (84/100), Garnier (83/100), L'Oréal Paris (89/100) |
Moz Domain Authority 43/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #3,037,057 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Neutrogena has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Discover Neutrogena®, a dermatologist-developed skincare brand committed to real, long-lasting skin solutions." (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Neutrogena?", Claude could identify the brand as of October 2026. Neutrogena is a well-known skincare and cosmetics brand, now owned by Kenvue (formerly part of Johnson & Johnson), known for products like facial cleansers, moisturizers, and sunscreens often recommended by dermatologists. Best known for Dermatologist-recommended skincare, especially its facial cleansers and sunscreen products.
When asked "Best brands similar to Neutrogena?", Claude would recommend Neutrogena as of October 2026. It's one of the most widely recognized and trusted skincare brands, often cited as a go-to for basic, effective dermatological skincare.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Neutrogena's main competitors in Healthcare: Olay (91/100), Cetaphil (77/100), CeraVe (89/100), La Roche-Posay (72/100), Aveeno (77/100).
Sources: Brand Analyzer scan
Neutrogena is a dermatologist-developed skincare and cosmetics brand founded in 1930, headquartered in Los Angeles, and owned by Johnson & Johnson. It operates in the healthcare and cosmetics categories, offering skincare products designed to deliver real, long-lasting results through science-backed formulas.
Sources: Neutrogena official site
Neutrogena has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 52, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Neutrogena official site
Neutrogena was founded in 1930. Neutrogena operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Neutrogena is headquartered in Los Angeles. Neutrogena operates in the Healthcare category.
Sources: Wikidata
Neutrogena develops and sells dermatologist-developed skincare products, including items for hydration, sun protection, and anti-ageing. It combines clinically-proven formulas with advanced ingredients like Hyaluronic Acid to address various skin concerns and deliver visible, long-lasting results for consumers.
Sources: Neutrogena official site
Neutrogena scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Neutrogena official site
Neutrogena offers dermatologist-developed skincare products focused on hydration, sun protection, and anti-ageing. Its formulas incorporate advanced ingredients such as Hyaluronic Acid and are clinically proven to deliver visible, long-lasting results for various skin concerns.
Sources: Neutrogena official site
Neutrogena can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Neutrogena official site
Neutrogena is known for being a dermatologist-developed skincare brand that offers clinically-proven products for hydration, sun protection, and anti-ageing. It is recognized for incorporating advanced ingredients such as Hyaluronic Acid into its formulas and for positioning itself as a science-backed, trusted skincare authority.
Sources: Neutrogena official site
Neutrogena is owned by or part of Johnson & Johnson. Neutrogena operates in the Healthcare category.
Sources: Wikidata
Neutrogena is used by consumers seeking effective, dermatologist-recommended skincare solutions, particularly those focused on hydration, sun protection, and maintaining healthy-looking skin. The brand targets individuals who value clinically-proven, science-backed skincare products.
Sources: Neutrogena official site
Neutrogena is popular because it combines dermatologist-developed formulas with advanced ingredients like Hyaluronic Acid to deliver visible, long-lasting skincare results. Its positioning as a science-backed, trusted skincare authority appeals to consumers seeking effective solutions for hydration, sun protection, and healthy-looking skin.
Sources: Neutrogena official site
Neutrogena scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Neutrogena has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (52/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,037,057 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Neutrogena from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Neutrogena: NeuroTracker (81/100), NeurOptimal® (81/100), NN Insurance Belgium (81/100), Norgen Biotek (81/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.