Join the Food Revolution
New Harvest (new-harvest.org) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Food & Beverage brands, Education brands, in the 93rd percentile of 9736 Non-profit brands.
New Harvest is a US-based, donor-funded nonprofit research institute founded in 2004 that focuses on advancing the field of cellular agriculture. It funds open, public-interest scientific research aimed at creating a sustainable, climate-resilient food system. Rather than pursuing proprietary commercial technology, the organization positions itself as a catalyst for open science that benefits society broadly. Its work targets scientists, researchers, donors, and advocates interested in sustainable food innovation and cellular agriculture technology.
| Brand Name | New Harvest |
|---|---|
| Domain | new-harvest.org |
| Industry | Non-profit, Food & Beverage |
| Founded | 2004 |
| Main Competitors | Good Food Institute (82/100), FoodShot Global, EIT Food |
Moz Domain Authority 57/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #965,909 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
New Harvest has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Explore cellular agriculture for a sustainable food future with New Harvest, driving innovation and public good in climate-resilient food systems." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is New Harvest?", Claude could identify the brand as of October 2026. New Harvest is a nonprofit organization that funds and promotes research into cellular agriculture, which includes lab-grown meat, dairy, and other animal products made from cell cultures rather than slaughtered animals. It supports academic research grants and fellowships aimed Best known for Pioneering nonprofit funder of open, academic cellular agriculture research, especially cultivated meat.
When asked "Best brands similar to New Harvest?", Claude would recommend New Harvest as of October 2026. It's one of the earliest and most respected nonprofits specifically dedicated to funding independent cellular agriculture research, making it a natural mention alongside other cultivated meat or alt-protein organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Harvest is a US donor-funded nonprofit research institute dedicated to the field of cellular agriculture, founded in 2004.
Sources: New Harvest official site
New Harvest has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 46, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New Harvest official site
New Harvest was founded in 2004. New Harvest operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New Harvest funds open, public-interest scientific research in cellular agriculture, supporting innovation aimed at creating a sustainable, climate-resilient food system for public benefit rather than private commercial gain.
Sources: New Harvest official site
New Harvest scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: New Harvest official site
New Harvest can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New Harvest official site
New Harvest does not sell products; as a nonprofit research institute, its primary offerings are research funding, grants, and support for scientific studies and open-access research in the field of cellular agriculture.
Sources: New Harvest official site
New Harvest is known for being an early and leading nonprofit funder of open scientific research in cellular agriculture, a field focused on producing food products (such as cultivated meat) through cell-culture technology rather than traditional animal agriculture.
Sources: New Harvest official site
New Harvest's work and resources are used by scientists and researchers conducting cellular agriculture studies, donors and advocates supporting sustainable food innovation, and stakeholders interested in climate-resilient food systems.
Sources: New Harvest official site
New Harvest scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Harvest has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is trust (46/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #965,909 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Harvest from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Harvest: NBME (86/100), Canadian Museum of Nature (86/100), New Internationalist (86/100), New Museum (86/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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