Local churches changing nations
New Wine (new-wine.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Education brands, Other brands, in the 80th percentile of 18846 Non-profit brands.
New Wine is a UK-based Christian non-profit network founded in 1989 and headquartered in Ealing. It unites churches, leaders, and congregation members across 14 countries, comprising over 1,000 churches, 4,000 leaders, and 50,000 individuals. The organization focuses on spiritual renewal through worship, teaching, and the work of the Holy Spirit, aiming to help local churches transform their communities and nations. It positions itself as a family of churches rather than solely an event-based ministry.
| Brand Name | New Wine |
|---|---|
| Domain | new-wine.org |
| Industry | Non-profit, Education |
| Founded | 1989 |
| Headquarters | Ealing |
| Main Competitors | Alpha International (83/100), Hillsong Church (83/100), New Frontiers (74/100), Vineyard Churches (82/100), Holy Trinity Brompton (HTB) (77/100) |
Moz Domain Authority 43/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Our vision is to see local churches changing nations. We want to encourage a renewal of all things by uniting church members and their leaders, to understand and agree their vision…" (Meta description: 46 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is New Wine?", Claude could identify the brand as of October 2026. New Wine is a UK-based charismatic evangelical Christian network and movement that runs large summer conferences, leadership training, and resources to support local churches in mission and spiritual renewal. Best known for Its annual New Wine summer conferences for churches and Christian leaders in the UK.
When asked "Best brands similar to New Wine?", Claude would recommend New Wine as of October 2026. It's a well-known and long-standing network within UK charismatic Christianity, so it would come up naturally if discussing similar church networks or conference-based ministries.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Wine's main competitors in Non-profit: Alpha International (83/100), Hillsong Church (83/100), New Frontiers (74/100), Vineyard Churches (82/100), Holy Trinity Brompton (HTB) (77/100).
Sources: Brand Analyzer scan
New Wine has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 40, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New Wine official site
New Wine was founded in 1989. New Wine operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New Wine is headquartered in Ealing. New Wine operates in the Non-profit category.
Sources: Wikidata
New Wine scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: New Wine official site
New Wine is a Christian non-profit organization and network of churches founded in 1989, headquartered in Ealing, UK. It spans 14 countries and includes more than 1,000 churches, 4,000 leaders, and 50,000 individuals who share a vision of spiritual renewal and empowerment for local churches.
Sources: New Wine official site
New Wine can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New Wine official site
New Wine unites church members and leaders around a shared vision of renewal, offering worship, teaching, and Spirit-led equipping to help local churches grow and transform their communities and nations. It functions as a network connecting churches across multiple countries rather than a single congregation or event.
Sources: New Wine official site
New Wine is known for being a Spirit-empowered network of churches that emphasizes charismatic worship, teaching, and leadership development, uniting thousands of church leaders and members across 14 countries toward a shared mission of renewal.
Sources: New Wine official site
New Wine is used by Christian churches, church leaders, and congregation members who seek spiritual renewal, community connection, and empowerment to help transform their local communities and nations.
Sources: New Wine official site
New Wine scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Wine has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 43/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Wine from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Wine: New Venture Fund (81/100), New Leaders (81/100), NEXTA (81/100), National Funeral Directors Association (NFDA) (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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