Mass incarceration in the age of colorblindness
The New Jim Crow (newjimcrow.com) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Education brands, Non-profit brands, in the 4th percentile of 34987 Media & Entertainment brands.
The New Jim Crow is a nonfiction book by legal scholar Michelle Alexander that examines mass incarceration in the United States as a system of racial control analogous to historical Jim Crow laws. Published as a work of social justice literature, it has influenced public discourse on criminal justice reform and civil rights, and is credited with helping inspire movements such as Black Lives Matter. The book is used by readers, activists, scholars, and policymakers engaged in racial justice advocacy.
| Brand Name | The New Jim Crow |
|---|---|
| Domain | newjimcrow.com |
| Industry | Media & Entertainment, Education |
| Main Competitors | Just Mercy (Bryan Stevenson / Equal Justice Initiative) (76/100), Between the World and Me (Ta-Nehisi Coates) (95/100), Stamped from the Beginning (Ibram X. Kendi) (70/100), The Color of Law (Richard Rothstein / Economic Policy Institute) (83/100), How to Be an Antiracist (Ibram X. Kendi) (95/100) |
Moz Domain Authority 61/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #317,755 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "“One of the most influential books of the last 20 years.”" (Meta description: 11 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The New Jim Crow?", Claude could identify the brand as of October 2026. The New Jim Crow refers to Michelle Alexander's influential 2010 book about how mass incarceration in the United States functions as a system of racial control analogous to Jim Crow laws, and the website serves as a hub for the book and related advocacy resources. Best known for Michelle Alexander's bestselling book arguing that mass incarceration perpetuates racial caste in America.
When asked "Best brands similar to The New Jim Crow?", Claude would recommend The New Jim Crow as of October 2026. It's a landmark, widely cited work in discussions of criminal justice reform and racial inequality, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The New Jim Crow's main competitors in Media & Entertainment: Just Mercy (Bryan Stevenson / Equal Justice Initiative) (76/100), Between the World and Me (Ta-Nehisi Coates) (95/100), Stamped from the Beginning (Ibram X. Kendi) (70/100), The Color of Law (Richard Rothstein / Economic Policy Institute) (83/100), How to Be an Antiracist (Ibram X. Kendi) (95/100).
Sources: Brand Analyzer scan
The New Jim Crow is a nonfiction book written by Michelle Alexander that argues mass incarceration in the United States functions as a contemporary system of racial control comparable to the historical Jim Crow laws. It is widely regarded as one of the most influential works on race and criminal justice published in the last two decades.
Sources: The New Jim Crow official site
The New Jim Crow has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 27, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The New Jim Crow official site
The New Jim Crow scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The New Jim Crow official site
The New Jim Crow is known for reframing mass incarceration as a modern mechanism of racial control, drawing a direct parallel to the historical Jim Crow era. It is credited with significantly shaping national conversations on racial justice and inspiring social movements such as Black Lives Matter.
Sources: The New Jim Crow official site
The New Jim Crow can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The New Jim Crow official site
The primary offering is the book itself, 'The New Jim Crow,' a work of nonfiction literature authored by Michelle Alexander. It functions as an educational and advocacy resource rather than a commercial product line or service.
Sources: The New Jim Crow official site
The New Jim Crow is used by readers, activists, scholars, and policymakers interested in racial justice, civil rights, and criminal justice reform. It serves as a reference and educational text for those studying or advocating around mass incarceration and systemic racism.
Sources: The New Jim Crow official site
The book is popular because it reframed mass incarceration as a modern system of racial control, offering a compelling and influential analysis that resonated with readers, activists, and scholars. Its ideas are credited with sparking national dialogue and contributing to the rise of movements like Black Lives Matter.
Sources: The New Jim Crow official site
The New Jim Crow scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The New Jim Crow has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #317,755 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The New Jim Crow from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The New Jim Crow: National Association of Media Brokers (NAMB) (57/100), Museumsinsel Berlin (57/100), Nick Drake (57/100), Ocean Downs Casino (57/100).
A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).
Category leader: Change.org (97/100).
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