Learn, connect, grow, act in democracy
New Naratif (newnaratif.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, Education brands, in the 53rd percentile of 27327 Media & Entertainment brands.
New Naratif is an independent media outlet focused on Southeast Asia, combining journalism, research, and community-building to promote democracy and social justice. It aims to empower citizens, activists, journalists, and researchers by providing platforms to learn, connect, grow, and act on democratic and human rights issues often overlooked by mainstream media. Positioned as a grassroots, member-supported organization, it operates within the Media & Entertainment, Non-profit, and Education categories.
| Brand Name | New Naratif |
|---|---|
| Domain | newnaratif.com |
| Industry | Media & Entertainment, Non-profit |
| Main Competitors | Rappler (83/100), Southeast Asia Globe, Coconuts Media (86/100), The Diplomat (83/100), Mongabay (76/100) |
Moz Domain Authority 48/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #535,878 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Your hub to learn, connect, grow, act in democracy What’s New Events Highlights Applications Open: Singapore’s Independence: History and Evidence Applications are open for a…" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, React.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is New Naratif?", Claude could identify the brand as of October 2026. New Naratif is a Southeast Asian journalism and research platform founded by Kirsten Han, PJ Thum, and others, focused on covering politics, human rights, and civil society issues across the region, often with a progressive, pro-democracy lens. It operates partly as a membership- Best known for Independent, membership-funded journalism on Southeast Asian politics and civil liberties, particularly critical coverage of Singapore's government.
When asked "Best brands similar to New Naratif?", Claude would recommend New Naratif as of October 2026. It's a notable example of independent, reader-funded media covering Southeast Asia, which would be relevant if someone asked about alternative or regional journalism outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Naratif's main competitors in Media & Entertainment: Rappler (83/100), Coconuts Media (86/100), The Diplomat (83/100), Mongabay (76/100).
Sources: Brand Analyzer scan
New Naratif has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 43, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New Naratif official site
New Naratif scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: New Naratif official site
New Naratif is an independent media outlet and advocacy platform dedicated to democracy and social justice issues across Southeast Asia. It combines journalism, research, and community engagement to inform and mobilize citizens around democratic participation.
Sources: New Naratif official site
New Naratif produces independent journalism and research on Southeast Asian political, social, and human rights issues. It also builds community through events, applications, and educational programs that encourage citizens to learn about, connect around, and act on democratic causes.
Sources: New Naratif official site
New Naratif can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New Naratif official site
New Naratif offers independent journalism, research publications, educational applications, and community events focused on democracy, human rights, and social issues in Southeast Asia.
Sources: New Naratif official site
New Naratif is used by citizens, activists, journalists, and researchers across Southeast Asia who are interested in democracy, human rights, and social issues.
Sources: New Naratif official site
New Naratif is known for its member-supported, grassroots approach to covering underreported democratic and human rights issues in Southeast Asia, including initiatives like its 'Singapore's Independence: History and Evidence' project.
Sources: New Naratif official site
New Naratif scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Naratif has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (17/100). It benefits from a global traffic rank of #535,878 (Tranco), a Moz Domain Authority of 48/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Naratif from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Naratif: New Left Review (77/100), Neurot Recordings (77/100), New Regency Productions (77/100), 新华网 (Xinhuanet) (77/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.