Backing breakthrough social entrepreneurs
New Profit (newprofit.org) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Other brands, in the 49th percentile of 8565 Non-profit brands.
New Profit is a venture philanthropy organization founded in 1998 and headquartered in Boston. It backs breakthrough social entrepreneurs working to advance equity and opportunity in the United States, focusing on areas such as education, opportunity, and democracy. The organization combines philanthropic capital with strategic support to help nonprofit leaders scale solutions to major social challenges. New Profit works with social entrepreneurs, nonprofit leaders, and philanthropic partners committed to equity-driven change.
| Brand Name | New Profit |
|---|---|
| Domain | newprofit.org |
| Industry | Non-profit, Education |
| Founded | 1998 |
| Headquarters | Boston |
| Main Competitors | Robin Hood Foundation (87/100), Draper Richards Kaplan Foundation (76/100), Echoing Green (79/100), Blue Meridian Partners, Venture Philanthropy Partners, Skoll Foundation (82/100), Ashoka (85/100) |
Moz Domain Authority 47/100 vs category average 51 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,824,957 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "New Profit is a venture philanthropy organization that backs breakthrough social entrepreneurs who are advancing equity and opportunity in America." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on LinkedIn, Instagram, Facebook, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is New Profit?", Claude could identify the brand as of September 2026. New Profit is a venture philanthropy nonprofit based in Boston that provides multi-year unrestricted funding, strategic advice, and network connections to social entrepreneurs and nonprofits aiming to create large-scale social change. It was co-founded in 1998 by Vanessa Kirsch a Best known for Pioneering the venture philanthropy model that funds and supports high-potential social entrepreneurs with unrestricted, multi-year grants.
When asked "Best brands similar to New Profit?", Claude would recommend New Profit as of September 2026. It's a well-known and respected name in the venture philanthropy and social innovation funding space, often cited alongside similar organizations like Ashoka or Echoing Green.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New Profit's main competitors in Non-profit: Robin Hood Foundation (87/100), Draper Richards Kaplan Foundation (76/100), Echoing Green (79/100), Skoll Foundation (82/100), Ashoka (85/100).
Sources: Brand Analyzer scan
New Profit is a venture philanthropy organization founded in 1998 and headquartered in Boston. It is classified as a non-profit organization in the USA that backs breakthrough social entrepreneurs working to advance equity and opportunity across the country.
Sources: New Profit official site
New Profit has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 40, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New Profit official site
New Profit was founded in 1998. New Profit operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New Profit is headquartered in Boston. New Profit operates in the Non-profit category.
Sources: Wikidata
New Profit offers venture philanthropy capital combined with strategic support services aimed at helping social entrepreneurs and nonprofit organizations scale their solutions in the areas of education, opportunity, and democracy.
Sources: New Profit official site
New Profit provides venture philanthropy capital and strategic support to social entrepreneurs and nonprofit leaders. Its work focuses on helping these leaders scale solutions to major challenges in education, opportunity, and democracy in the United States.
Sources: New Profit official site
New Profit scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: New Profit official site
New Profit can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New Profit official site
New Profit's offerings are used by social entrepreneurs, nonprofit leaders, funders, and philanthropic partners who are focused on advancing equity and opportunity in the United States.
Sources: New Profit official site
New Profit is known for its venture philanthropy model, which applies investment-style capital and strategic support to help social entrepreneurs scale impactful solutions in education, opportunity, and democracy across America.
Sources: New Profit official site
New Profit scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New Profit has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,824,957 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Profit from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New Profit: New Energy Nexus (77/100), NEO Philanthropy (77/100), National Family Farm Coalition (77/100), National Federation of Federal Employees (NFFE) (77/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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