New Seasons Market Brand Score: 78/100 - Brand-Ready tier

Your friendly neighborhood grocery store

New Seasons Market (newseasonsmarket.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 54th percentile of 19038 E-commerce brands.

AI Snapshot

New Seasons Market is a grocery store chain founded in 1999 and headquartered in Portland, Oregon. Operating 20 locations across the Portland area, it offers local, organic produce, meat, and seafood. The company partners with local farmers, artisans, and entrepreneurs, positioning itself as a community-focused grocer that champions local and organic products for health-conscious shoppers and residents who value sustainability and community engagement.

Key facts about New Seasons Market
Brand NameNew Seasons Market
Domainnewseasonsmarket.com
IndustryE-commerce, Food & Beverage
Founded1999
HeadquartersPortland
Main CompetitorsWhole Foods Market (88/100), Trader Joe's (79/100), Fred Meyer (73/100), Market of Choice (81/100), Sprouts Farmers Market (89/100), Safeway (89/100), QFC (71/100)

Evidence

Moz Domain Authority 52/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #386,567 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

New Seasons Market has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "Discover your new favorite grocery store! Shop local, organic produce, meat, seafood, and more at 20 locations across the Portland area." (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on Instagram, YouTube; no detected presence on Facebook, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know New Seasons Market?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is New Seasons Market?", Claude could identify the brand as of October 2026. New Seasons Market is a grocery store chain based in Portland, Oregon, known for emphasizing local, organic, and sustainably sourced products along with a strong community-focused shopping experience. Best known for Natural and organic grocery stores with a focus on local Pacific Northwest products and community engagement.

When asked "Best brands similar to New Seasons Market?", Claude would recommend New Seasons Market as of October 2026. It's a well-known regional alternative to chains like Whole Foods for shoppers seeking local, organic groceries, so it fits naturally in that conversation even though it's more a brick-and-mortar grocer than a pure e-commerce brand.

People Also Ask About New Seasons Market

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are New Seasons Market's main competitors?

New Seasons Market's main competitors in E-commerce: Whole Foods Market (88/100), Trader Joe's (79/100), Fred Meyer (73/100), Market of Choice (81/100), Sprouts Farmers Market (89/100).

Sources: Brand Analyzer scan

What products or services does New Seasons Market offer?

New Seasons Market offers local, organic produce, meat, and seafood, along with other grocery items typical of a full-service grocery store. It also features products from local artisans and entrepreneurs as part of its community-focused sourcing approach.

Sources: New Seasons Market official site

What is New Seasons Market?

New Seasons Market is a grocery store chain based in Portland, Oregon, United States, founded in 1999. It operates 20 locations across the Portland area, offering local, organic groceries including produce, meat, and seafood.

Sources: New Seasons Market official site

When was New Seasons Market founded?

New Seasons Market was founded in 1999. New Seasons Market operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is New Seasons Market headquartered?

New Seasons Market is headquartered in Portland. New Seasons Market operates in the E-commerce category.

Sources: Wikidata

Does ChatGPT recommend New Seasons Market?

New Seasons Market scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: New Seasons Market official site

How can New Seasons Market improve its AI discoverability?

New Seasons Market can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: New Seasons Market official site

Who uses New Seasons Market?

New Seasons Market is used by health-conscious shoppers and local residents in the Portland, Oregon area who prioritize organic, locally-sourced groceries and value community engagement with local farmers and producers.

Sources: New Seasons Market official site

What is New Seasons Market known for?

New Seasons Market is known for its focus on local, organic groceries and its community-oriented business model, partnering with local farmers, artisans, and entrepreneurs. It operates 20 locations across the Portland, Oregon area and is recognized as a community-focused alternative to larger conventional grocery chains.

Sources: New Seasons Market official site

Recommendations

AI visibility

New Seasons Market scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

New Seasons Market has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (60/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #386,567 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New Seasons Market from memory (October 2026) - a sign these signals are paying off.

Visibility - 60/100

Trust - 29/100

Recommendation likelihood - 56/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to New Seasons Market: Nelson-Rigg (78/100), Nedap (78/100), NEW YORKER (78/100), Next Level Apparel (78/100).

A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).

Category leader: DHL (97/100).

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