Better Together: Advancing the 16% Mission
Exponential (newthing.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, in the 71st percentile of 27094 Non-profit brands.
Exponential is a non-profit organization focused on church multiplication, dedicated to advancing healthy, reproducing churches and leaders worldwide. It recently united with NewThing, combining resources, leadership, and vision to amplify their collective impact on church planting. Exponential serves as a movement and resource hub for church leaders, pastors, and ministry networks engaged in church planting and multiplication efforts, operating within the non-profit and education categories.
| Brand Name | Exponential |
|---|---|
| Domain | newthing.org |
| Industry | Non-profit, Education |
| Main Competitors | Acts 29 (81/100), Stadia Church Planting (81/100), Church Multiplication Network, Association of Related Churches (ARC) (78/100), Send Network |
Exponential appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "NewThing is joining Exponential!" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on YouTube, Instagram, Facebook, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Exponential's main competitors in Non-profit: Acts 29 (81/100), Stadia Church Planting (81/100), Association of Related Churches (ARC) (78/100).
Sources: Brand Analyzer scan
Exponential has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 23, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Exponential official site
Exponential scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Exponential official site
Exponential is a non-profit organization dedicated to advancing the mission of multiplying healthy, reproducing churches and leaders worldwide. It operates as a movement and resource hub for church multiplication and recently united with NewThing to combine resources, leadership, and vision in this effort.
Sources: Exponential official site
Exponential can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Exponential official site
Exponential works to advance church multiplication by providing resources, leadership development, and a shared vision for church planting and reproducing churches. Through its union with NewThing, it combines efforts to support church leaders and ministry networks in growing healthy, multiplying churches worldwide.
Sources: Exponential official site
Exponential is used by church leaders, pastors, and Christian ministry networks who are focused on church planting and multiplication efforts.
Sources: Exponential official site
Exponential is known for its focus on church multiplication-helping churches reproduce healthy new congregations and leaders. It is recognized as a leading movement and resource hub in this space, recently strengthened by its union with NewThing to expand its collective impact.
Sources: Exponential official site
Exponential scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Exponential has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is trust (23/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Exponential: NewSchools Venture Fund (78/100), New Life Church (78/100), New York Live Arts (78/100), NextAfter (78/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.