We Craft Tactical Playgrounds
New World Interactive (newworldinteractive.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, in the 73rd percentile of 18152 Media & Entertainment brands.
New World Interactive is an American video game development company headquartered in Denver, founded in 2010. The studio develops tactical shooter games with a players-first approach, emphasizing values such as happiness, inclusivity, teamwork, and creativity. It operates within the Media & Entertainment and Technology sectors, targeting fans of tactical shooter video games who seek immersive, realistic multiplayer experiences. The company describes itself as crafting 'tactical playgrounds' for its player community.
| Brand Name | New World Interactive |
|---|---|
| Domain | newworldinteractive.com |
| Industry | Media & Entertainment, Technology |
| Founded | 2010 |
| Headquarters | Denver |
| Main Competitors | Tripwire Interactive (74/100), Bohemia Interactive (91/100), Offworld Industries, Ubisoft (92/100), Valve (81/100) |
Moz Domain Authority 51/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #550,929 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
New World Interactive has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "WE CRAFT TACTICAL PLAYGROUNDS We are a studio that actively values happiness, inclusivity, teamwork, and creativity with a players-first approach to all that we do. OUR GAMES JOIN …" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is New World Interactive?", Claude could identify the brand as of October 2026. New World Interactive is an independent video game developer best known for creating Insurgency and Insurgency: Sandstorm, tactical first-person shooters focused on realistic, team-based combat. Best known for Developing the Insurgency series of tactical military shooters.
When asked "Best brands similar to New World Interactive?", Claude would recommend New World Interactive as of October 2026. I'd mention them when discussing tactical FPS developers since Insurgency: Sandstorm is a well-regarded, niche-defining title in that genre.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
New World Interactive's main competitors in Media & Entertainment: Tripwire Interactive (74/100), Bohemia Interactive (91/100), Ubisoft (92/100), Valve (81/100).
Sources: Brand Analyzer scan
New World Interactive has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 58, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: New World Interactive official site
New World Interactive was founded in 2010. New World Interactive operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
New World Interactive is headquartered in Denver. New World Interactive operates in the Media & Entertainment category.
Sources: Wikidata
New World Interactive scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: New World Interactive official site
New World Interactive is an American video game development company headquartered in Denver, founded in 2010. It is classified under the Media & Entertainment and Technology categories and focuses on creating tactical shooter video games.
Sources: New World Interactive official site
New World Interactive can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: New World Interactive official site
New World Interactive's games are used by fans of tactical shooter video games and players who seek immersive, realistic multiplayer gaming experiences.
Sources: New World Interactive official site
New World Interactive scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
New World Interactive has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (58/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #550,929 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify New World Interactive from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to New World Interactive: Tecnavia (newsmemory) (82/100), Newshosting (82/100), Nice Kicks (82/100), Nigloland (82/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Change.org (97/100).
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