News from New Hampshire and NPR
NHPR | New Hampshire Public Radio (nhpr.org) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, in the 82nd percentile of 19744 Media & Entertainment brands.
NHPR (New Hampshire Public Radio) is a public radio network headquartered in Concord, New Hampshire, founded in 1981. It provides locally focused news, public affairs coverage, and storytelling alongside NPR national programming. As a non-profit media organization, NHPR aims to inform, engage, and connect New Hampshire residents through trusted journalism, and relies in part on listener and donor support to sustain its operations.
| Brand Name | NHPR | New Hampshire Public Radio |
|---|---|
| Domain | nhpr.org |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1981 |
| Headquarters | Concord |
| Main Competitors | NPR, WBUR (94/100), GBH (WGBH) (86/100), Vermont Public (80/100), Maine Public (82/100), Connecticut Public Radio (WNPR) (84/100), WBEZ (85/100) |
Moz Domain Authority 70/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #48,988 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
NHPR | New Hampshire Public Radio has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "News from New Hampshire and NPR" (Meta description: 6 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NHPR | New Hampshire Public Radio?", Claude could identify the brand as of October 2026. NHPR is the NPR member station serving New Hampshire, producing local news, talk shows, and podcasts alongside national NPR programming for the state's public radio listeners. Best known for Being New Hampshire's NPR member station and source of local public radio journalism.
When asked "Best brands similar to NHPR | New Hampshire Public Radio?", Claude would recommend NHPR | New Hampshire Public Radio as of October 2026. It's a well-regarded regional NPR affiliate known for solid local journalism, so it fits naturally when discussing public radio stations or NPR member outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NHPR | New Hampshire Public Radio's main competitors in Media & Entertainment: WBUR (94/100), GBH (WGBH) (86/100), Vermont Public (80/100), Maine Public (82/100), Connecticut Public Radio (WNPR) (84/100).
Sources: Brand Analyzer scan
NHPR, or New Hampshire Public Radio, is a public radio network based in Concord, New Hampshire, founded in 1981. It is a non-profit media organization that broadcasts local news and NPR national programming to listeners across the state.
NHPR | New Hampshire Public Radio has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 73, trust 56, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
NHPR | New Hampshire Public Radio was founded in 1981. NHPR | New Hampshire Public Radio operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NHPR | New Hampshire Public Radio is headquartered in Concord. NHPR | New Hampshire Public Radio operates in the Media & Entertainment category.
Sources: Wikidata
NHPR | New Hampshire Public Radio scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
NHPR offers public radio broadcasts that include local New Hampshire news, public affairs programming, and storytelling, as well as rebroadcast of national NPR programming. As a non-profit, it also engages listeners through donor/membership support programs.
NHPR | New Hampshire Public Radio can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
NHPR's audience includes residents of New Hampshire and others interested in local news, public affairs, and NPR programming, as well as donors and members who financially support public radio operations.
NHPR is known for combining in-depth local New Hampshire journalism with national NPR programming, serving as the state's primary public radio source for news, public affairs, and community storytelling.
NHPR | New Hampshire Public Radio scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NHPR | New Hampshire Public Radio has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (73/100) and its weakest is trust (56/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #48,988 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NHPR | New Hampshire Public Radio from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NHPR | New Hampshire Public Radio: Next City (84/100), New Vision (84/100), Nippon.com (84/100), NoDesk (84/100).
A step up - brands to learn from: Yr (91/100), Xsolla (91/100).
Category leader: Change.org (97/100).
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