Leading scientific research for agriculture
USDA Agricultural Research Service (ARS) (usda.gov) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Education brands, Food & Beverage brands, in the 62nd percentile of 6649 Government brands.
The Agricultural Research Service (ARS) is the principal in-house scientific research agency of the U.S. Department of Agriculture, founded in 1862 and headquartered in Washington, D.C. ARS conducts research aimed at solving agricultural problems that affect everyday life in the United States, focusing on food security, safety, and sustainability. Its target audience includes farmers, policymakers, scientists, educators, and the general public. As a federal government department, ARS operates under the Federal Government of the United States.
| Brand Name | USDA Agricultural Research Service (ARS) |
|---|---|
| Domain | usda.gov |
| Industry | Government, Education |
| Founded | 1862 |
| Headquarters | Washington, D.C. |
| Parent Company / Owner | Federal Government of the United States |
| Main Competitors | USDA National Institute of Food and Agriculture (NIFA), CSIRO (68/100), INRAE (80/100), Agriculture and Agri-Food Canada, Rothamsted Research |
Moz Domain Authority 92/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Agricultural Research Service (ARS) is the U.S. Department of Agriculture" (Meta description: 11 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, YouTube, Facebook, Instagram; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is US Forest Service?", Claude could identify the brand as of August 2026. The US Forest Service is a federal agency within the US Department of Agriculture that manages the nation's 154 national forests and 20 grasslands, overseeing conservation, recreation, timber production, and wildfire management on public lands. Best known for Managing national forests and combating wildfires across the United States.
When asked "Best brands similar to US Forest Service?", Claude would recommend USDA Agricultural Research Service (ARS) as of August 2026. It's the primary federal agency for national forest management and wildfire response, so it's a natural mention for topics involving public land stewardship or forestry.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
USDA Agricultural Research Service (ARS)'s main competitors in Government: CSIRO (68/100), INRAE (80/100).
Sources: Brand Analyzer scan
USDA Agricultural Research Service (ARS) is the principal in-house research agency of the U.S. Department of Agriculture, established in 1862 and headquartered in Washington, D.C. It is a department of the U.S. federal government dedicated to scientific research in agriculture.
Sources: USDA Agricultural Research Service (ARS) official site
USDA Agricultural Research Service (ARS) has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 44, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: USDA Agricultural Research Service (ARS) official site
USDA Agricultural Research Service (ARS) was founded in 1862. USDA Agricultural Research Service (ARS) operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
USDA Agricultural Research Service (ARS) is headquartered in Washington, D.C.. USDA Agricultural Research Service (ARS) operates in the Government category.
Sources: Wikidata
USDA Agricultural Research Service (ARS) scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: USDA Agricultural Research Service (ARS) official site
USDA Agricultural Research Service (ARS) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: USDA Agricultural Research Service (ARS) official site
ARS provides agricultural research, scientific findings, and knowledge related to food security, food safety, and sustainability, serving farmers, policymakers, scientists, educators, and the general public.
Sources: USDA Agricultural Research Service (ARS) official site
ARS is known for being the premier federal scientific research agency dedicated to solving agricultural challenges through innovation and discovery, serving as USDA's main in-house research arm since 1862.
Sources: USDA Agricultural Research Service (ARS) official site
USDA Agricultural Research Service (ARS) is owned by or part of Federal Government of the United States. USDA Agricultural Research Service (ARS) operates in the Government category.
Sources: Wikidata
ARS research and resources are used by farmers, policymakers, scientists, educators, and members of the general public interested in agricultural research, food safety, and sustainability.
Sources: USDA Agricultural Research Service (ARS) official site
USDA Agricultural Research Service (ARS) scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
USDA Agricultural Research Service (ARS) has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 92/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify USDA Agricultural Research Service (ARS) from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
78 in October 2026, down from 83 in August 2026.
Ranked closest to USDA Agricultural Research Service (ARS): USA Softball (78/100), Urssaf (78/100), U.S. Passport Service Guide (78/100), USTelecom - The Broadband Association (78/100).
A step up - brands to learn from: Zadar Tourist Board (81/100), The Young Foundation (81/100).
Category leader: ABC News (96/100).
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