データで導く、確かな意思決定
Nikkei-r (nikkei-r.co.jp) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, Other brands, in the 25th percentile of 9302 Marketing & Advertising brands.
Nikkei-r (nikkei-r.co.jp) is a comprehensive research company within the Nikkei Inc. group, headquartered in Tokyo. Founded in 1954, it conducts surveys published in newspapers as well as corporate research on brand strategy, customer and employee satisfaction, and compliance. The company also focuses on new areas such as digital marketing and has conducted overseas research in more than 50 countries, primarily in emerging Asian markets, serving corporate management and marketing/research departments.
| Brand Name | Nikkei-r |
|---|---|
| Domain | nikkei-r.co.jp |
| Industry | Marketing & Advertising, Other |
| Founded | 1954 |
| Headquarters | Tokyo |
| Parent Company / Owner | Nikkei Inc. |
| Main Competitors | Intage (45/100), Macromill (74/100), Video Research (65/100), NTT Com Online Marketing Solutions (65/100), GfK (82/100), Ipsos (93/100), Kantar (85/100) |
Moz Domain Authority 44/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #184,441 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "日本経済新聞社グループの総合調査会社。新聞掲載の調査のほか、ブランド戦略、顧客・従業員満足度、コンプライアンスなど企業向け調査も多数実施。デジタルマーケティングなど新分野にも注力。海外調査実績はアジア新興国中心に50カ国以上。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, HubSpot.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Nikkei-r?", Claude could not identify the brand as of October 2026. I don't recognize Nikkei-r specifically, likely because it's a smaller or niche Japanese marketing/advertising firm that doesn't have a strong presence in my training data.
When asked "Best brands similar to Nikkei-r?", Claude would not surface Nikkei-r as of October 2026. I can't confidently recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Nikkei-r's main competitors in Marketing & Advertising: Intage (45/100), Macromill (74/100), Video Research (65/100), NTT Com Online Marketing Solutions (65/100), GfK (82/100).
Sources: Brand Analyzer scan
Nikkei-r has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 49, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Nikkei-r official site
Nikkei-r was founded in 1954. Nikkei-r operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Nikkei-r is headquartered in Tokyo. Nikkei-r operates in the Marketing & Advertising category.
Sources: Wikidata
Nikkei-r offers a range of research and consulting services, including surveys published in newspapers, brand strategy research, customer and employee satisfaction studies, and compliance-related surveys. It also provides digital marketing research services and conducts international market research, with experience spanning more than 50 countries, primarily in emerging Asian markets. The company positions itself as providing a one-stop service from data collection to consulting.
Sources: Nikkei-r official site
Nikkei-r conducts market research and data analysis for corporate clients. Its services include surveys published in newspapers, brand strategy research, customer and employee satisfaction surveys, and compliance-related studies. It also provides digital marketing research and international surveys, with overseas research experience in more than 50 countries, primarily emerging markets in Asia. The company aims to support businesses in solving challenges through research and consulting, drawing on the combined resources of the Nikkei Inc. group.
Sources: Nikkei-r official site
Nikkei-r scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Nikkei-r official site
Nikkei-r is a comprehensive market research company that is part of the Nikkei Inc. group, based in Tokyo. Founded in 1954, it conducts a wide range of surveys and data analysis, including those published in newspapers, as well as corporate research covering brand strategy, customer and employee satisfaction, and compliance. It positions itself as a leading company in marketing research and consulting in Japan, leveraging the resources of the Nikkei group.
Sources: Nikkei-r official site
Nikkei-r can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Nikkei-r official site
Nikkei-r is owned by or part of Nikkei Inc.. Nikkei-r operates in the Marketing & Advertising category.
Sources: Wikidata
Nikkei-r is known for being the comprehensive research arm of the Nikkei Inc. group, conducting surveys that are often published in newspapers. It is also recognized for its broad range of corporate research services, including brand strategy, customer and employee satisfaction, and compliance surveys, as well as its extensive international research experience covering more than 50 countries, mainly in emerging Asian markets.
Sources: Nikkei-r official site
Nikkei-r's services are used by corporate management and marketing or research departments of companies seeking brand strategy insights, customer and employee satisfaction data, compliance strengthening, and global market research, particularly in Asian emerging markets.
Sources: Nikkei-r official site
Nikkei-r scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Nikkei-r has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #184,441 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Nikkei-r from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Nikkei-r: Nhadat24h.net (70/100), nexplore.co (70/100), nRev AI (70/100), Ogilvy South Africa (70/100).
A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).
Category leader: Accenture (97/100).
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