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株式会社ビデオリサーチ (Video Research Ltd.) (videor.co.jp) scores 65 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Marketing & Advertising brands, Technology brands, in the 13th percentile of 35756 Media & Entertainment brands.
Video Research Ltd. is a Japanese data and systems company founded in 1985 that supports the television and broader video business. It provides media data, including television viewership ratings, and marketing data on consumer behavior. The company offers integrated, cutting-edge data solutions to help businesses solve marketing challenges, serving television broadcasters, advertisers, and advertising agencies in Japan.
| Brand Name | 株式会社ビデオリサーチ (Video Research Ltd.) |
|---|---|
| Domain | videor.co.jp |
| Industry | Media & Entertainment, Marketing & Advertising |
| Founded | 1985 |
| Headquarters | Milan |
| Main Competitors | Nielsen (90/100), Intage Inc. (45/100), Macromill, Inc. (74/100), GfK (82/100), Switch Media, Inc. (67/100) |
Moz Domain Authority 53/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #268,034 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "テレビも含めた動画ビジネスを支えるデータ＆システム会社、ビデオリサーチ。テレビ視聴率をはじめとするメディアデータ、消費者動向がわかるマーケティングデータなど、最先端のデータを提供し、企業のマーケティング課題解決のトータルサポートを行っています。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, YouTube, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 株式会社ビデオリサーチ (Video Research Ltd.)?", Claude could identify the brand as of October 2026. Video Research Ltd. is Japan's leading television audience measurement company, best known for providing the TV ratings data that broadcasters and advertisers rely on across the country. It was established in 1962 with backing from Dentsu and major Japanese broadcasters, and it h Best known for Being Japan's dominant TV ratings (viewership measurement) provider, akin to Nielsen in the US.
When asked "Best brands similar to 株式会社ビデオリサーチ (Video Research Ltd.)?", Claude would recommend 株式会社ビデオリサーチ (Video Research Ltd.) as of October 2026. If someone asked about major media research or ratings companies, especially in Japan, Video Research would be a natural and relevant mention given its near-monopoly role in TV audience measurement there.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
株式会社ビデオリサーチ (Video Research Ltd.)'s main competitors in Media & Entertainment: Nielsen (90/100), Intage Inc. (45/100), Macromill, Inc. (74/100), GfK (82/100), Switch Media, Inc. (67/100).
Sources: Brand Analyzer scan
株式会社ビデオリサーチ (Video Research Ltd.) has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 39, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
株式会社ビデオリサーチ (Video Research Ltd.) was founded in 1985. 株式会社ビデオリサーチ (Video Research Ltd.) operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
株式会社ビデオリサーチ (Video Research Ltd.) is headquartered in Milan. 株式会社ビデオリサーチ (Video Research Ltd.) operates in the Media & Entertainment category.
Sources: Wikidata
株式会社ビデオリサーチ (Video Research Ltd.) scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
株式会社ビデオリサーチ (Video Research Ltd.) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Video Research Ltd. is a Japanese company that provides data and systems supporting the television and broader video business. Founded in 1985, it specializes in media data-most notably television viewership ratings-as well as marketing data that reveals consumer trends, serving companies in the media and advertising industries.
株式会社ビデオリサーチ (Video Research Ltd.) scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
株式会社ビデオリサーチ (Video Research Ltd.) has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #268,034 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify 株式会社ビデオリサーチ (Video Research Ltd.) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 株式会社ビデオリサーチ (Video Research Ltd.): Victor Jazz (65/100), Very Bad Wizards (65/100), Vienna Design Week (65/100), Vietnam+ (VietnamPlus) (65/100).
A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), Ziyouz (71/100).
Category leader: Change.org (97/100).
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