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NLB Banka (nlb.rs) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, in the 76th percentile of 16153 Finance brands.
NLB Banka is a banking and financial services company operating in Serbia, headquartered in Belgrade and founded in 1970. It offers cash loans, home loans, and green financing products for energy-efficient solutions, serving both individuals and businesses ranging from micro-entrepreneurs to large enterprises. The bank emphasizes a digital banking experience combined with traditional trust, positioning itself as a modern, digitally oriented institution within Serbia's financial sector.
| Brand Name | NLB Banka |
|---|---|
| Domain | nlb.rs |
| Industry | Finance |
| Founded | 1970 |
| Headquarters | Belgrade |
| Parent Company / Owner | Government of Serbia |
| Main Competitors | Banca Intesa Beograd, Raiffeisen Bank Serbia, UniCredit Bank Serbia, OTP Banka Srbija, Erste Bank Serbia, AIK Banka, Komercijalna Banka |
Moz Domain Authority 42/100 vs category average 39 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #750,130 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
NLB Banka has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Brzo do gotovine uz keš kredite, ostvarite svoj san o novom domu sa stambenim kreditima i investirajte u zelenu budućnost uz povoljne uslove za energetski efikasne proizvode." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, YouTube, LinkedIn, Instagram, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NLB Banka?", Claude could identify the brand as of October 2026. NLB Banka is the Serbian subsidiary of NLB Group, a Slovenia-based banking group with operations across the Western Balkans, offering retail, corporate, and investment banking services in Serbia. Best known for Being part of the NLB Group, a major Slovenian banking network expanding across Southeast Europe.
When asked "Best brands similar to NLB Banka?", Claude would recommend NLB Banka as of October 2026. It's a legitimate regional bank with a solid international parent group, so it would be a reasonable mention for someone asking about banks operating in Serbia or the Western Balkans.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NLB Banka has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 29, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NLB Banka official site
NLB Banka was founded in 1970. NLB Banka operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NLB Banka is headquartered in Belgrade. NLB Banka operates in the Finance category.
Sources: Wikidata
NLB Banka offers cash loans, home/mortgage loans, and green financing options for energy-efficient products. It provides banking services for both individuals seeking personal loans and businesses, including micro-entrepreneurs and large enterprises, with an emphasis on digital banking tools for managing these products.
Sources: NLB Banka official site
NLB Banka scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NLB Banka official site
NLB Banka is a Serbian banking and financial services company, founded in 1970 and headquartered in Belgrade. It provides retail and corporate banking products, including loans, mortgages, and green financing, with a focus on digital banking services for individuals and businesses in Serbia.
Sources: NLB Banka official site
NLB Banka provides financial services such as cash loans, home/mortgage loans, and green financing for energy-efficient products. It serves both individual consumers and businesses, ranging from micro-entrepreneurs to large companies, offering digital banking solutions to simplify access to these financial products.
Sources: NLB Banka official site
NLB Banka can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NLB Banka official site
NLB Banka is owned by or part of Government of Serbia. NLB Banka operates in the Finance category.
Sources: Wikidata
NLB Banka serves individuals seeking loans, mortgages, and general banking services, as well as businesses of varying sizes-from micro-entrepreneurs to large corporations-operating within Serbia's financial market.
Sources: NLB Banka official site
NLB Banka is known for offering accessible cash loans, home loans, and green financial products aimed at energy efficiency, combined with a strong digital banking platform. It is recognized as a modern bank in Serbia that blends technological convenience with established customer trust.
Sources: NLB Banka official site
NLB Banka scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NLB Banka has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #750,130 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NLB Banka from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NLB Banka: Nicus (81/100), NiceHash (81/100), NN Insurance Belgium (81/100), North Capital (81/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.