Saving lives through cell therapy
NMDP (formerly Be The Match) (nmdp.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Non-profit brands, in the 84th percentile of 8605 Healthcare brands.
NMDP, formerly known as Be The Match, is a global nonprofit organization headquartered in Minneapolis, founded in 1986. It operates the world's largest hematopoietic cell registry, connecting patients with blood cancers or disorders to potential blood stem cell and bone marrow donors. Beyond matching, NMDP supports research and cell therapy advancement, and provides physical, emotional, and financial assistance to patients throughout the transplant process.
| Brand Name | NMDP (formerly Be The Match) |
|---|---|
| Domain | nmdp.org |
| Industry | Healthcare, Non-profit |
| Founded | 1986 |
| Headquarters | Minneapolis |
| Main Competitors | DKMS (80/100), Anthony Nolan (85/100), Gift of Life Marrow Registry (87/100), World Marrow Donor Association (75/100) |
Moz Domain Authority 67/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #59,775 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "NMDP is a global nonprofit leader in blood stem cell and bone marrow transplant, advancing research and cell therapies to give patients life-saving care." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel, React.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is NMDP (formerly Be The Match)?", Claude could identify the brand as of September 2026. NMDP, formerly known as Be The Match, is a nonprofit organization that operates the national bone marrow and blood stem cell registry in the United States, connecting patients with blood cancers and other blood disorders to matching donors for transplants. Best known for Operating the largest bone marrow donor registry in the US and facilitating blood stem cell/marrow transplants for patients with leukemia and other blood diseas.
When asked "Best brands similar to NMDP (formerly Be The Match)?", Claude would recommend NMDP (formerly Be The Match) as of September 2026. It's the primary organization in the US for marrow donor matching, so it would naturally come up in discussions of leading blood cancer treatment or donor registry organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NMDP (formerly Be The Match)'s main competitors in Healthcare: DKMS (80/100), Anthony Nolan (85/100), Gift of Life Marrow Registry (87/100), World Marrow Donor Association (75/100).
Sources: Brand Analyzer scan
NMDP offers donor-patient matching services through its global blood stem cell and bone marrow registry, along with physical, emotional, and financial support for patients undergoing transplants. It also supports research and development of cell therapies to improve transplant outcomes.
NMDP, formerly Be The Match, is a global nonprofit organization headquartered in Minneapolis that hosts the world's largest hematopoietic cell registry. It was founded in 1986 and focuses on blood stem cell and bone marrow transplantation to save the lives of patients with blood cancers and disorders.
NMDP (formerly Be The Match) has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 51, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
NMDP (formerly Be The Match) was founded in 1986. NMDP (formerly Be The Match) operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NMDP (formerly Be The Match) is headquartered in Minneapolis. NMDP (formerly Be The Match) operates in the Healthcare category.
Sources: Wikidata
NMDP (formerly Be The Match) scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
NMDP is known for operating the world's largest and most diverse hematopoietic cell registry, facilitating matches between patients in need of blood stem cell or bone marrow transplants and potential donors globally.
NMDP (formerly Be The Match) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
NMDP serves patients with blood cancers or blood disorders who need stem cell or bone marrow transplants, along with their caregivers and families. It also engages potential blood stem cell donors and collaborates with medical and research communities involved in cell therapy.
NMDP (formerly Be The Match) scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NMDP (formerly Be The Match) has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (64/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #59,775 (Tranco) and a Moz Domain Authority of 67/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NMDP (formerly Be The Match) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NMDP (formerly Be The Match): NikoHealth (83/100), NIC (83/100), Nordic (83/100), Nordic Oil (83/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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