Contemporary circus without boundaries
NoFit State (nofitstate.org) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, in the 36th percentile of 20958 Media & Entertainment brands.
NoFit State is a Welsh contemporary circus company that creates bold, immersive performances combining artistic innovation with community engagement. Based in Wales, the non-profit organization focuses on bringing communities together through live circus art, blending boundary-pushing performance styles with grassroots involvement. It serves audiences in Wales and beyond who value inclusive, culturally rich live entertainment experiences within the Media & Entertainment and Non-profit sectors.
| Brand Name | NoFit State |
|---|---|
| Domain | nofitstate.org |
| Industry | Media & Entertainment, Non-profit |
| Headquarters | Wales |
| Main Competitors | Cirque du Soleil (90/100), Giffords Circus (74/100), Zippos Circus (69/100), Circus Oz (75/100), Cirque Bijou |
Moz Domain Authority 48/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "NoFit State creates bold, immersive circus experiences that bring communities together through art and performance." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram; no detected presence on Facebook, X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NoFit State?", Claude could identify the brand as of October 2026. NoFit State is a Welsh contemporary circus company based in Cardiff that creates large-scale touring shows performed in a big top, blending acrobatics, aerial work and live music. Best known for Touring contemporary circus shows performed under a big top, such as 'Bianco' and 'Lexicon'.
When asked "Best brands similar to NoFit State?", Claude would recommend NoFit State as of October 2026. It's one of the UK's best known contemporary circus companies, so it would naturally come up if someone asked about leading circus or live performance troupes.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NoFit State's main competitors in Media & Entertainment: Cirque du Soleil (90/100), Giffords Circus (74/100), Zippos Circus (69/100), Circus Oz (75/100).
Sources: Brand Analyzer scan
NoFit State has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 55, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NoFit State official site
NoFit State scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: NoFit State official site
NoFit State is a Welsh contemporary circus company that creates bold, immersive circus experiences. It operates as a non-profit organization within the media and entertainment sector, blending artistic performance with community engagement to produce live shows rooted in Wales.
Sources: NoFit State official site
NoFit State creates and performs contemporary circus shows that combine artistic innovation with community involvement. The company produces immersive, live performance art events designed to engage audiences and bring communities together through shared cultural experiences.
Sources: NoFit State official site
NoFit State can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NoFit State official site
NoFit State offers live contemporary circus performances and immersive theatrical experiences. These productions incorporate artistic innovation and community participation, providing cultural entertainment events for audiences in Wales and beyond.
Sources: NoFit State official site
NoFit State is known for its bold, boundary-pushing contemporary circus performances that merge artistic creativity with grassroots community participation. The company is recognized as a leading circus organization rooted in Welsh culture, known for immersive live shows that engage both performers and local communities.
Sources: NoFit State official site
NoFit State's performances are experienced by general audiences and communities in Wales and beyond who have an interest in live performance art, circus, and inclusive cultural events. This includes local residents, cultural event attendees, and fans of contemporary circus artistry.
Sources: NoFit State official site
NoFit State scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NoFit State has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 48/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NoFit State from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NoFit State: National Newspaper Association (74/100), Royal Navy Museums (National Museum of the Royal Navy) (74/100), North Country Public Radio (NCPR) (74/100), NorthStar Gaming (74/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.