Tech strategy, analysis, but not boring
Not Boring by Packy McCormick (notboring.co) earns a Brand Analyzer score of 73 out of 100, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands, Marketing & Advertising brands. Among 2283 Media & Entertainment brands analyzed, Not Boring by Packy McCormick ranks in the 64th percentile (category average 70, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 78/100, Digital Presence 82/100, Visual Identity 92/100, Messaging Clarity 100/100, Trust Foundation 73/100, AI Discoverability 71/100, Brand Authority 36/100.
Not Boring by Packy McCormick is a Substack newsletter offering tech strategy, analysis, and philosophy written in an engaging, non-traditional style. It targets tech professionals, entrepreneurs, investors, and curious readers interested in technology trends and business strategy. With hundreds of thousands of subscribers, the publication aims to make complex tech and business ideas accessible and entertaining, differentiating itself from conventional, dry business writing.
| Brand Name | Not Boring by Packy McCormick |
|---|---|
| Domain | notboring.co |
| Industry | Media & Entertainment, Technology |
| Main Competitors | Stratechery (88/100), The Diff, Platformer, Lenny's Newsletter (69/100), Morning Brew |
Moz Domain Authority 50/100 vs category average 43 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Tech strategy, analysis, and philosophy, but not boring. Click to read Not Boring by Packy McCormick, a Substack publication with hundreds of thousands of subscribers." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Express, Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Not Boring by Packy McCormick scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Not Boring by Packy McCormick has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 50/100, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Not Boring by Packy McCormick from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Not Boring by Packy McCormick?", Claude could identify the brand as of August 2026. Not Boring is a popular business and tech strategy newsletter written by Packy McCormick, known for deeply researched, enthusiastic essays that break down companies, industries, and trends in an accessible, often diagram-heavy style. It has grown into a broader media and investme Best known for Packy McCormick's long-form business strategy essays that mix storytelling with sharp analysis of companies and trends.
When asked "Best brands similar to Not Boring by Packy McCormick?", Claude would recommend Not Boring by Packy McCormick as of August 2026. It's one of the most well-known and influential independent business newsletters, so it's a natural mention alongside other top Substack-style writers in the space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Not Boring by Packy McCormick's main competitors include Stratechery (88/100), The Diff, Platformer, Lenny's Newsletter (69/100), Morning Brew. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Not Boring by Packy McCormick and Stratechery are competitors in Media & Entertainment. Brand Analyzer scores Not Boring by Packy McCormick at 73/100 and Stratechery at 88/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Not Boring by Packy McCormick include Stratechery (88/100), The Diff, Platformer, Lenny's Newsletter (69/100), Morning Brew. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Not Boring offers a newsletter publication featuring essays and analysis on tech strategy, business, and philosophy, distributed via the Substack platform.
Not Boring by Packy McCormick is a Substack newsletter that provides tech strategy, analysis, and philosophy written in an engaging and accessible style. It has hundreds of thousands of subscribers and covers topics related to technology trends, business strategy, and innovation.
Not Boring by Packy McCormick has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 39, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Not Boring by Packy McCormick scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Not Boring is known for its distinctive, entertaining voice applied to deep, well-researched analysis of tech strategy and business trends, setting it apart from conventional dry business writing.
Not Boring by Packy McCormick can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Not Boring is used by tech professionals, entrepreneurs, investors, and curious readers interested in technology trends, business strategy, and innovation.
Not Boring is popular because it combines insightful, well-researched tech and business analysis with an entertaining, distinctive writing style that appeals to hundreds of thousands of subscribers seeking engaging alternatives to conventional business writing.
Ranked closest to Not Boring by Packy McCormick: New York Style Guide (73/100), NetBet (73/100), PCDJ (73/100), Rec League (73/100).
A step up - brands to learn from: VERANDA (81/100), The Entertainment Software Association (81/100).
Category leader: Boston.com (97/100).