Votre parfumerie en ligne
Notino (notino.be) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, in the 27th percentile of 12217 E-commerce brands.
Notino is an online perfumery and beauty retailer founded in 2006 and headquartered in Brno, Czech Republic, operated by Notino Limited. Available at notino.be for the Belgian market, it offers a wide selection of perfumes and cosmetics with weekly special offers and fast delivery. The company also provides innovative tools such as a virtual makeup try-on feature, positioning itself as a convenient and competitively priced online destination for beauty products.
| Brand Name | Notino |
|---|---|
| Domain | notino.be |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2006 |
| Headquarters | Brno |
| Parent Company / Owner | Notino Limited |
| Main Competitors | Sephora (85/100), Douglas (82/100), Flaconi (74/100), Parfumdreams (78/100), ICI PARIS XL (79/100), Look Fantastic (79/100), Yves Rocher (57/100) |
Moz Domain Authority 37/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #124,257 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Offres spéciales chaque semaine ✓ choix immense ✓ livraison rapide ✓ Parfums et produits de beauté en stock ✓ Votre parfumerie en ligne notino.be." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Notino?", Claude could identify the brand as of September 2026. Notino is a major European online retailer specializing in perfumes, cosmetics, and beauty products, and notino.be is its Belgian storefront. It offers a huge catalog of fragrances, makeup, skincare, and haircare from both luxury and drugstore brands, often at discounted prices. Best known for being one of Europe's largest online perfume and cosmetics retailers.
When asked "Best brands similar to Notino?", Claude would recommend Notino as of September 2026. It's a well known, widely used destination for buying perfumes and cosmetics online in Europe, so it's a natural recommendation for similar beauty e-commerce needs.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Notino's main competitors in E-commerce: Sephora (85/100), Douglas (82/100), Flaconi (74/100), Parfumdreams (78/100), ICI PARIS XL (79/100).
Sources: Brand Analyzer scan
Notino offers a wide range of perfumes and beauty/cosmetic products through its online store, along with weekly special offers, fast delivery, and digital shopping aids such as a virtual makeup try-on tool.
Sources: Notino official site
Notino is an online perfumery and beauty retailer founded in 2006 and headquartered in Brno, Czech Republic, operated by Notino Limited. It operates across multiple European markets, including Belgium via notino.be, selling perfumes and cosmetics online.
Sources: Notino official site
Notino has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 22, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Notino official site
Notino was founded in 2006. Notino operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Notino is headquartered in Brno. Notino operates in the E-commerce category.
Sources: Wikidata
Notino sells perfumes and cosmetics through an e-commerce platform, offering a wide selection of beauty products, weekly promotional offers, fast delivery, and digital tools such as a virtual makeup try-on feature to help customers choose products online.
Sources: Notino official site
Notino scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Notino official site
Notino can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Notino official site
Notino is known for its extensive online catalog of perfumes and cosmetics, frequent promotional offers updated weekly, and fast delivery service. It is also recognized for innovative shopping tools like virtual makeup try-on, which enhance the online beauty shopping experience.
Sources: Notino official site
Notino is owned by or part of Notino Limited. Notino operates in the E-commerce category.
Sources: Wikidata
Notino is used by online consumers interested in perfumes, cosmetics, and beauty products who value variety, competitive deals, and the convenience of shopping online, particularly in Belgium and other European markets served by the company.
Sources: Notino official site
Notino's popularity stems from its immense selection of perfumes and cosmetics, regular special offers, fast shipping, and convenient online shopping experience, including innovative features like a virtual makeup try-on tool that appeal to beauty consumers seeking variety and good deals.
Sources: Notino official site
Notino scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Notino has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #124,257 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Notino from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Notino: Newmine (72/100), Nesto (72/100), Notino (72/100), OBEEY (72/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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