Váš beauty shop
Notino (notino.sk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, in the 52nd percentile of 15795 E-commerce brands.
Notino is an online retailer of branded perfumes, cosmetics, and make-up, founded in 2006 and headquartered in Brno, Czech Republic. Operating as notino.sk in Slovakia, it is part of Notino Limited. The company offers a wide assortment of beauty products at competitive prices, with delivery within 1-2 days and a loyalty program called Notino Club that rewards customers for purchases. Notino positions itself as a leading online beauty shop focused on affordable, fast, and secure shopping.
| Brand Name | Notino |
|---|---|
| Domain | notino.sk |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2006 |
| Headquarters | Brno |
| Parent Company / Owner | Notino Limited |
| Main Competitors | Douglas (82/100), Sephora (85/100), Parfimo, Fann.sk (75/100), Kozmetika Afrodita, Notino's regional competitor Alza (for general e-commerce beauty) (79/100), Yves Rocher (57/100), The Perfume Shop (86/100) |
Moz Domain Authority 43/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #59,511 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Notino has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Značkové parfémy, kozmetika a make-up za skvelé ceny! ✓ predaj parfumov ✓ extra zľavy ✓ bezpečný nákup ✓ doručenie do 1-2 dní ❤️ Váš beauty shop ✦" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Notino?", Claude could identify the brand as of September 2026. Notino is a major European online retailer specializing in perfumes, cosmetics, and beauty products, operating across many countries including Slovakia via notino.sk. It offers a huge selection of fragrances, makeup, skincare, and haircare from both luxury and drugstore brands, o Best known for Being one of Europe's largest online perfume and cosmetics retailers.
When asked "Best brands similar to Notino?", Claude would recommend Notino as of September 2026. It's a go-to online destination for beauty and fragrance shopping in Central/Eastern Europe with a wide product range and competitive pricing.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Notino's main competitors in E-commerce: Douglas (82/100), Sephora (85/100), Fann.sk (75/100), Notino's regional competitor Alza (for general e-commerce beauty) (79/100), Yves Rocher (57/100).
Sources: Brand Analyzer scan
Notino offers a variety of products including branded perfumes, cosmetics, and make-up. The company focuses on providing customers with a wide selection of beauty products at competitive prices, along with fast delivery options. Additionally, Notino has a loyalty program, Notino Club, which allows customers to earn rewards for their purchases, enhancing the overall shopping experience.
Sources: Notino official site
Notino is an online beauty retailer that sells branded perfumes, cosmetics, and make-up. It operates as an e-commerce platform, notino.sk, targeting customers in Slovakia, and is part of Notino Limited, a company headquartered in Brno, Czech Republic. Founded in 2006, Notino has grown into a major online destination for beauty products, offering a wide selection of brands at competitive prices with fast delivery and a loyalty rewards program called Notino Club.
Sources: Notino official site
Notino has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 29, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Notino official site
Notino was founded in 2006. Notino operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Notino is headquartered in Brno. Notino operates in the E-commerce category.
Sources: Wikidata
Notino operates an online store selling branded perfumes, cosmetics, and make-up. It provides customers with access to a wide range of beauty products at discounted prices, fast delivery (typically within 1-2 days), and a secure online shopping experience. Additionally, Notino runs a loyalty program, Notino Club, which rewards customers for their purchases, encouraging repeat business and customer retention.
Sources: Notino official site
Notino scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Notino official site
Notino is known for being a leading online beauty shop that offers a broad selection of branded perfumes, cosmetics, and make-up at competitive prices. It is particularly recognized for its fast delivery services, typically within 1-2 days, and its Notino Club loyalty program, which provides rewards for purchases. This combination of affordability, speed, and customer incentives has helped establish Notino as a popular choice for online beauty shopping.
Sources: Notino official site
Notino can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Notino official site
Notino is used by customers looking for branded perfumes, cosmetics, and make-up online. This includes individuals who value competitive pricing, quick delivery, and loyalty rewards through the Notino Club program. The platform appeals to a diverse audience, ranging from casual shoppers to beauty enthusiasts seeking specific brands and products.
Sources: Notino official site
Notino is owned by or part of Notino Limited. Notino operates in the E-commerce category.
Sources: Wikidata
Notino's popularity can be attributed to its extensive range of branded perfumes, cosmetics, and make-up available at competitive prices. The company's fast delivery service, typically within 1-2 days, along with the Notino Club loyalty program that rewards customers for their purchases, enhances its appeal. These factors combined create a convenient and rewarding shopping experience that attracts a broad customer base looking for beauty products online.
Sources: Notino official site
Notino scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Notino has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #59,511 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Notino from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Notino: Nordpeis (78/100), Nordic Naturals (78/100), NoTrax (78/100), Nourison (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zoo Med Laboratories (81/100).
Category leader: DHL (97/100).
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