日本リサーチセンター (NRC) Brand Score: 66/100 - Developing tier

確かな調査で市場の真実を解明

日本リサーチセンター (NRC) (nrc.co.jp) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, Other brands, in the 15th percentile of 9298 Marketing & Advertising brands.

AI Snapshot

日本リサーチセンター (NRC) is a Dutch daily newspaper. It was founded in 1970. It is headquartered in Amsterdam. 長年の実績とノウハウを活かし、精度の高い市場調査・マーケティング調査を提供することで企業の事業戦略を支援する。.

Key facts about 日本リサーチセンター (NRC)
Brand Name日本リサーチセンター (NRC)
Domainnrc.co.jp
IndustryMarketing & Advertising, Other
Founded1970
HeadquartersAmsterdam
Parent Company / OwnerMediahuis
Main Competitorsインテージ (Intage) (45/100), マクロミル (Macromill) (74/100), ビデオリサーチ (Video Research) (65/100), GfKジャパン (82/100), クロス・マーケティング (70/100), カンター・ジャパン (Kantar Japan) (85/100), ニールセン (Nielsen) (90/100)

Evidence

Moz Domain Authority 42/100 vs category average 38 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Ranked #1,407,255 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

日本リサーチセンター (NRC) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.

The homepage meta description reads "日本の市場調査・マーケティング調査は、日本リサーチセンター【公式サイト】です。長年のマーケティングに関する実績とノウハウをもとに、お客様のニーズに即したオリジナルの調査・分析モデルで、精度の高い調査を実施。他、各種調査やコンサルティング業務の受託、企業の事業戦略支援など。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is JA-only, limiting citation in English-language AI answers.

Detected tech stack: Apache.

Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know 日本リサーチセンター (NRC)?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is 日本リサーチセンター (NRC)?", Claude could identify the brand as of October 2026. 日本リサーチセンター (NRC) is one of Japan's oldest and largest market research companies, founded in 1954, offering survey-based consumer research, opinion polling, and marketing analytics services. Best known for being a pioneer and major player in Japanese market research and public opinion polling.

When asked "Best brands similar to 日本リサーチセンター (NRC)?", Claude would recommend 日本リサーチセンター (NRC) as of October 2026. It's a long-established, reputable name in Japan's market research industry that would naturally come up alongside firms like Intage or Macromill.

People Also Ask About 日本リサーチセンター (NRC)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are 日本リサーチセンター (NRC)'s main competitors?

日本リサーチセンター (NRC)'s main competitors in Marketing & Advertising: インテージ (Intage) (45/100), マクロミル (Macromill) (74/100), ビデオリサーチ (Video Research) (65/100), GfKジャパン (82/100), クロス・マーケティング (70/100).

Sources: Brand Analyzer scan

When was 日本リサーチセンター (NRC) founded?

日本リサーチセンター (NRC) was founded in 1970. 日本リサーチセンター (NRC) operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is 日本リサーチセンター (NRC) headquartered?

日本リサーチセンター (NRC) is headquartered in Amsterdam. 日本リサーチセンター (NRC) operates in the Marketing & Advertising category.

Sources: Wikidata

Does ChatGPT recommend 日本リサーチセンター (NRC)?

日本リサーチセンター (NRC) scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: 日本リサーチセンター (NRC) official site

How can 日本リサーチセンター (NRC) improve its AI discoverability?

日本リサーチセンター (NRC) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: 日本リサーチセンター (NRC) official site

What products or services does 日本リサーチセンター (NRC) offer?

NRCが提供するサービスには、市場調査、マーケティング調査、世論・社会調査、オリジナルの調査・分析モデルの設計、各種調査の受託、企業の事業戦略策定を支援するコンサルティング業務などが含まれる。

Sources: 日本リサーチセンター (NRC) official site

Who owns 日本リサーチセンター (NRC)?

日本リサーチセンター (NRC) is owned by or part of Mediahuis. 日本リサーチセンター (NRC) operates in the Marketing & Advertising category.

Sources: Wikidata

Recommendations

AI visibility

日本リサーチセンター (NRC) scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

日本リサーチセンター (NRC) has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,407,255 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 日本リサーチセンター (NRC) from memory (October 2026) - a sign these signals are paying off.

Visibility - 35/100

Trust - 40/100

Recommendation likelihood - 53/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to 日本リサーチセンター (NRC): 昵图网 (NiPic.com) (66/100), NextBee (66/100), Officiate.com (66/100), omnieGTM (66/100).

A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).

Category leader: Accenture (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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