USDA's chief scientific research agency
Agricultural Research Service (ARS) (usda.gov) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Education brands, Food & Beverage brands, in the 73rd percentile of 14656 Government brands.
The Agricultural Research Service (ARS) is the principal in-house research agency of the U.S. Department of Agriculture, established in 1862 and headquartered in Washington, D.C. It conducts scientific research to address high-priority agricultural problems, generating discoveries and innovations intended to benefit farmers, consumers, and the nation's food supply. ARS operates as part of the federal government and serves as a trusted authority on agricultural science, supporting food security and informing agricultural policy and practice across the United States.
| Brand Name | Agricultural Research Service (ARS) |
|---|---|
| Domain | usda.gov |
| Industry | Government, Education |
| Founded | 1862 |
| Headquarters | Washington, D.C. |
| Parent Company / Owner | Federal Government of the United States |
| Main Competitors | CSIRO (68/100), INRAE (80/100), CGIAR (78/100), Rothamsted Research (63/100), National Institute of Food and Agriculture |
Moz Domain Authority 92/100 vs category average 47 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Agricultural Research Service (ARS) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The Agricultural Research Service (ARS) is the U.S. Department of Agriculture" (Meta description: 11 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on LinkedIn, YouTube, Facebook, Instagram; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is US Forest Service?", Claude could identify the brand as of August 2026. The US Forest Service is a federal agency within the US Department of Agriculture that manages the nation's 154 national forests and 20 grasslands, overseeing conservation, recreation, timber production, and wildfire management on public lands. Best known for Managing national forests and combating wildfires across the United States.
When asked "Best brands similar to US Forest Service?", Claude would recommend Agricultural Research Service (ARS) as of August 2026. It's the primary federal agency for national forest management and wildfire response, so it's a natural mention for topics involving public land stewardship or forestry.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Agricultural Research Service (ARS)'s main competitors in Government: CSIRO (68/100), INRAE (80/100), CGIAR (78/100), Rothamsted Research (63/100).
Sources: Brand Analyzer scan
The Agricultural Research Service (ARS) is the principal in-house scientific research agency of the U.S. Department of Agriculture (USDA). Founded in 1862 and headquartered in Washington, D.C., it operates under the federal government to conduct research addressing high-priority agricultural challenges facing the United States.
Agricultural Research Service (ARS) has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 44, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Agricultural Research Service (ARS) was founded in 1862. Agricultural Research Service (ARS) operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Agricultural Research Service (ARS) is headquartered in Washington, D.C.. Agricultural Research Service (ARS) operates in the Government category.
Sources: Wikidata
Agricultural Research Service (ARS) scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Agricultural Research Service (ARS) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
ARS is known for being the USDA's principal in-house research agency, producing scientific discoveries and agricultural innovations used to address food security, farming practices, and agricultural challenges across the United States.
Agricultural Research Service (ARS) is owned by or part of Federal Government of the United States. Agricultural Research Service (ARS) operates in the Government category.
Sources: Wikidata
ARS research is used by farmers, policymakers, scientists, educators, and members of the general public interested in agricultural research and food science.
Agricultural Research Service (ARS) scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Agricultural Research Service (ARS) has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (18/100). It benefits from a Moz Domain Authority of 92/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Agricultural Research Service (ARS) from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
78 in October 2026, up from 75 in September 2026.
Ranked closest to Agricultural Research Service (ARS): USA Table Tennis (78/100), USA Softball (78/100), U.S. Passport Service Guide (78/100), USTelecom - The Broadband Association (78/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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