America's largest grassroots immigration-control organization
NumbersUSA (numbersusa.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, in the 92nd percentile of 20330 Non-profit brands.
NumbersUSA is a non-profit advocacy group founded in 1997 and headquartered in Arlington County. It focuses on immigration policy research, providing data and statistics on immigration trends and their effects on American workers and communities. The organization is known for its Immigration Grade Cards, which rate lawmakers on immigration-related voting records, and for mobilizing grassroots citizen action to influence immigration policy in the United States.
| Brand Name | NumbersUSA |
|---|---|
| Domain | numbersusa.com |
| Industry | Non-profit, Government |
| Founded | 1997 |
| Headquarters | Arlington County |
| Main Competitors | Federation for American Immigration Reform (FAIR) (67/100), Center for Immigration Studies (87/100), American Immigration Council (87/100), National Immigration Forum (81/100) |
Moz Domain Authority 63/100 vs category average 48 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #254,345 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
NumbersUSA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Stay informed with immigration research facts. Explore the latest data and statistics on immigration trends and their effects." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), LinkedIn, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is NumbersUSA?", Claude could identify the brand as of October 2026. NumbersUSA is a nonprofit advocacy organization that pushes for reduced immigration levels to the United States, including stricter limits on both illegal and legal immigration. It's known for mobilizing grassroots activists through faxes, calls, and emails to pressure members of Best known for Grassroots lobbying campaigns against expanded immigration, including its congressional scorecard grading lawmakers on immigration votes.
When asked "Best brands similar to NumbersUSA?", Claude would recommend NumbersUSA as of October 2026. It's one of the most prominent and active immigration-restriction advocacy groups in the US, so it would naturally come up in discussions of organizations in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
NumbersUSA's main competitors in Non-profit: Federation for American Immigration Reform (FAIR) (67/100), Center for Immigration Studies (87/100), American Immigration Council (87/100), National Immigration Forum (81/100).
Sources: Brand Analyzer scan
NumbersUSA has moderate AI-search visibility, scoring 56/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 60, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: NumbersUSA official site
NumbersUSA was founded in 1997. NumbersUSA operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
NumbersUSA is headquartered in Arlington County. NumbersUSA operates in the Non-profit category.
Sources: Wikidata
NumbersUSA scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: NumbersUSA official site
NumbersUSA offers research reports and data on immigration trends and their effects, Immigration Grade Cards that rate lawmakers on immigration policy, and grassroots advocacy tools that enable citizens to take direct action on immigration-related issues.
Sources: NumbersUSA official site
NumbersUSA is an advocacy group founded in 1997 and headquartered in Arlington County. It is categorized as a non-profit organization focused on immigration policy, providing research, data, and grassroots advocacy tools related to immigration's effects on American workers and communities.
Sources: NumbersUSA official site
NumbersUSA conducts research on immigration trends and provides data and statistics on their effects on American workers and communities. It produces Immigration Grade Cards that rate lawmakers based on their immigration policy positions and voting records, and it organizes grassroots advocacy efforts to mobilize citizens around immigration policy issues.
Sources: NumbersUSA official site
NumbersUSA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: NumbersUSA official site
NumbersUSA is known for its Immigration Grade Cards, which rate lawmakers on their immigration policy stances, and for providing research and data on immigration trends. It is also recognized as a grassroots organization that mobilizes citizen action around immigration control policies.
Sources: NumbersUSA official site
NumbersUSA is used by concerned American citizens, policymakers, and grassroots activists who are interested in immigration reform and its effects on workers and communities.
Sources: NumbersUSA official site
NumbersUSA scores 56/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
NumbersUSA has a limited AI-visibility profile at 56/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is visibility (46/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #254,345 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify NumbersUSA from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to NumbersUSA: National Strength and Conditioning Association (NSCA) (84/100), NPower (84/100), NU Online (84/100), American Nurses Association (84/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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