Europe's Leading Nursing News Resource
Nursing Times (nursingtimes.net) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Media & Entertainment brands, Education brands, in the 96th percentile of 21711 Healthcare brands.
Nursing Times is a digital periodical founded in 1905 that serves as a leading source of nursing news, clinical research, and continuing professional development (CPD) resources. Described as the most-visited nursing website in Europe, it caters to nurses, nursing students, and healthcare professionals seeking career development and clinical knowledge. The platform combines journalism with educational content to support the nursing profession across Europe.
| Brand Name | Nursing Times |
|---|---|
| Domain | nursingtimes.net |
| Industry | Healthcare, Media & Entertainment |
| Founded | 1905 |
| Main Competitors | Nursing Standard (74/100), Nursing in Practice (72/100), Nurse.com (86/100), American Nurse Journal (75/100), Medscape Nurses (91/100), Health Service Journal (86/100) |
Ranked #61,055 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Nursing Times has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "A leading source of nursing news and the most-visited nursing website in Europe. Includes CPD, clinical research and innovation to support nurses’ careers." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Nursing Times?", Claude could identify the brand as of November 2026. Nursing Times is a long-running UK publication and website providing news, clinical articles, and professional resources for nurses and other healthcare professionals. It has been a major source of nursing-specific journalism and continuing education content in the UK since the 1 Best known for Being one of the UK's leading nursing news and clinical information resources.
When asked "Best brands similar to Nursing Times?", Claude would recommend Nursing Times as of November 2026. It's a well-established and trusted name in UK nursing journalism, so it would naturally come up if someone asked about leading nursing or healthcare professional publications.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Nursing Times's main competitors in Healthcare: Nursing Standard (74/100), Nursing in Practice (72/100), Nurse.com (86/100), American Nurse Journal (75/100), Medscape Nurses (91/100).
Sources: Brand Analyzer scan
Nursing Times offers nursing news coverage, clinical research articles, and continuing professional development (CPD) resources. These offerings are designed to support the career growth and clinical knowledge of nurses and nursing students.
Sources: Nursing Times official site
Nursing Times is a periodical and digital media platform founded in 1905 that provides nursing news, clinical research, and professional development resources. It is described as the most-visited nursing website in Europe, serving as a trusted information source for the nursing community.
Sources: Nursing Times official site
Nursing Times has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 33, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Nursing Times official site
Nursing Times was founded in 1905. Nursing Times operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Nursing Times publishes nursing news, clinical research, and continuing professional development (CPD) content designed to support nurses throughout their careers. It covers clinical innovation and industry developments relevant to nursing professionals across Europe.
Sources: Nursing Times official site
Nursing Times scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Nursing Times official site
Nursing Times is known for being the most-visited nursing website in Europe and for its long history, having been founded in 1905. It is recognized as a leading source of nursing news, clinical research, and CPD resources tailored to nursing professionals.
Sources: Nursing Times official site
Nursing Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Nursing Times official site
Nursing Times is used by nurses, nursing students, and other healthcare professionals who seek career development opportunities, clinical research updates, and professional resources relevant to the nursing field, primarily across Europe.
Sources: Nursing Times official site
Nursing Times is popular because it is positioned as the most-visited nursing website in Europe, offering a combination of trusted news, clinical research, and CPD resources specifically tailored to nurses and healthcare professionals. Its long-standing history since 1905 likely contributes to its established reputation in the field.
Sources: Nursing Times official site
Nursing Times scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Nursing Times has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (33/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #61,055 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Nursing Times from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Nursing Times: Nurse.org (86/100), Nurse.com (86/100), Nurx (86/100), Nuvolo (86/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.