Oddsjakt Brand Score: 60/100 - Developing tier

Jämför odds & casinobonusar

Oddsjakt (oddsjakt.se) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Other brands, in the 7th percentile of 36619 Media & Entertainment brands.

AI Snapshot

Oddsjakt (oddsjakt.se) is a Swedish comparison website that collects and compares betting odds and casino bonuses from Swedish gambling operators. It covers sports events such as the 2026 World Cup and Allsvenskan, among others. The site positions itself as an independent resource helping Swedish sports bettors and casino enthusiasts find the best odds and bonus offers from reliable gambling companies, enabling more informed choices before selecting a betting provider.

Key facts about Oddsjakt

Brand Name	Oddsjakt
Domain	oddsjakt.se
Industry	Media & Entertainment, Other
Main Competitors	Oddsportal (79/100), Oddsen.nu (70/100), Spelpressen (67/100), Svenska Spel (79/100), Nordicbet (77/100), Betsson (90/100), Unibet (85/100), OddsChecker (89/100)

Evidence

Moz Domain Authority 3/100 vs category average 50 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Jämför odds på VM 2026, Allsvenskan och mer från svenska spelbolag. Hitta alltid bästa odds och casinobonusar." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is SV-only, limiting citation in English-language AI answers.

Detected tech stack: Next.js, Cloudflare, Ghost.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Oddsjakt?

Live results from asking a general-purpose AI assistant about the brand, checked November 2026.

When asked "What is Oddsjakt?", Claude could not identify the brand as of November 2026. I don't genuinely recognize Oddsjakt as a specific company, likely a Swedish betting odds comparison site given the name, but I can't confirm details, possibly because it's a smaller niche site with limited presence in my training data.

When asked "Best brands similar to Oddsjakt?", Claude would not surface Oddsjakt as of November 2026. I can't recommend a specific brand I don't have verified knowledge of.

People Also Ask About Oddsjakt

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Oddsjakt's main competitors?

Oddsjakt's main competitors in Media & Entertainment: Oddsportal (79/100), Oddsen.nu (70/100), Spelpressen (67/100), Svenska Spel (79/100), Nordicbet (77/100).

Sources: Brand Analyzer scan

How visible is Oddsjakt in AI search?

Oddsjakt has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 28, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Oddsjakt official site

What products or services does Oddsjakt offer?

Oddsjakt offers a comparison service for sports betting odds and casino bonuses from Swedish gambling companies. This includes odds comparisons for various sports such as football and hockey, coverage of major events like the 2026 World Cup and Allsvenskan, and listings of casino bonus offers from different operators.

Sources: Oddsjakt official site

Does ChatGPT recommend Oddsjakt?

Oddsjakt scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Oddsjakt official site

What is Oddsjakt?

Oddsjakt is a Swedish online comparison platform (oddsjakt.se) that aggregates and compares betting odds and casino bonuses offered by Swedish gambling companies. It focuses on helping users find favorable odds for sports such as football and hockey, including events like the 2026 World Cup and Allsvenskan, as well as comparing casino bonus offers across operators.

Sources: Oddsjakt official site

What does Oddsjakt do?

Oddsjakt collects and compares odds and casino bonuses from multiple Swedish spelbolag (gambling operators) in one place. It allows users to see differences in odds for sports events, including football, hockey, and tournaments like the 2026 World Cup and Allsvenskan, as well as compare casino bonus offers, so they can choose the most favorable option before placing a bet or signing up with an operator.

Sources: Oddsjakt official site

How can Oddsjakt improve its AI discoverability?

Oddsjakt can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Oddsjakt official site

Who uses Oddsjakt?

Oddsjakt is used by Swedish sports bettors and casino enthusiasts who want to compare odds and bonus offers from different Swedish gambling companies before deciding where to place bets or play casino games.

Sources: Oddsjakt official site

What is Oddsjakt known for?

Oddsjakt is known for being a Swedish odds and casino bonus comparison site that consolidates offers from various Swedish gambling companies, making it easier for bettors to find the best available odds and bonuses for events such as the 2026 World Cup and Allsvenskan.

Sources: Oddsjakt official site

Recommendations

• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Add an FAQ section - Create a Frequently Asked Questions section with FAQ schema markup. AI systems often source answers directly from FAQ content. (impact: medium, effort: moderate)
• Boost search engine authority - Your Moz Domain Authority indicates limited search ranking potential. Improve it by building high-quality backlinks, optimizing on-page SEO, and publishing authoritative content. (impact: medium, effort: major)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)

AI visibility

Oddsjakt scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Oddsjakt has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 3/100. In a live check (November 2026), Claude could not identify Oddsjakt from memory, confirming the gaps above.

Visibility - 0/100

• Wikipedia presence - 0/40
• Wikidata entity - 0/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 28/100

• Domain Authority - 3/30
• Backlink trust (spam score) - 7/10
• Schema.org structured data - 14/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 42/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 0/15
• Category-relative authority - 2/20
• Category leader signals - 0/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 81/100
• Digital Presence - 80/100
• Visual Identity - 90/100
• Messaging Clarity - 100/100
• Trust Foundation - 37/100
• AI Discoverability - 79/100
• Brand Authority - 4/100

Peer brands

Ranked closest to Oddsjakt: Northumbria Community (60/100), PLUSTOGEL (60/100), The Ohio Channel (60/100), 岡田美術館 (Okada Museum of Art) (60/100).

A step up - brands to learn from: KwaZulu-Natal Tourism & Film (71/100), Ziyouz (71/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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