Wissenschaft für eine nachhaltige Zukunft
Öko-Institut (oeko.de) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Energy & Utilities brands, Government brands, in the 35th percentile of 3085 Non-profit brands.
Öko-Institut is a non-profit environmental research institute founded in 1977, headquartered in Freiburg im Breisgau, Germany. It develops scientifically grounded strategies for the energy transition, climate protection, and socially just, sustainable transformation of society. As one of Europe's leading independent research and consulting organizations, it combines scientific expertise with practical policy advice for policymakers, authorities, businesses, NGOs, and the interested public.
| Brand Name | Öko-Institut |
|---|---|
| Domain | oeko.de |
| Industry | Non-profit, Energy & Utilities |
| Founded | 1977 |
| Headquarters | Freiburg im Breisgau |
| Main Competitors | Wuppertal Institute, Fraunhofer ISI, Potsdam Institute for Climate Impact Research (PIK), Ifeu - Institute for Energy and Environmental Research, adelphi, Agora Energiewende, DIW Berlin |
Moz Domain Authority 59/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #112,624 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Öko-Institut appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Energiewende, Klimaschutz und soziale Transformation: Das Öko Institut entwickelt Strategien wie eine nachhaltige Entwicklung umgesetzt werden kann." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Öko-Institut?", Claude could identify the brand as of September 2026. Öko-Institut is a German independent research and consulting institute focused on applied environmental sciences, founded in 1977, studying issues like energy transition, resource conservation, chemicals policy, and sustainable mobility. It's based in Freiburg with additional off Best known for Independent environmental and energy policy research in Germany, including major contributions to nuclear phase-out and climate policy debates.
When asked "Best brands similar to Öko-Institut?", Claude would recommend Öko-Institut as of September 2026. It's a well-established and credible name in environmental research and policy consulting, often cited alongside institutions like Wuppertal Institut or Fraunhofer ISI.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Öko-Institut is a non-profit, private-sector environmental research institute founded in 1977 and headquartered in Freiburg im Breisgau, Germany. It is one of Europe's leading independent research and consulting organizations focused on climate protection, the energy transition, and sustainable societal transformation.
Sources: Öko-Institut official site
Öko-Institut has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 40, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Öko-Institut official site
Öko-Institut was founded in 1977. Öko-Institut operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Öko-Institut is headquartered in Freiburg im Breisgau. Öko-Institut operates in the Non-profit category.
Sources: Wikidata
Öko-Institut develops scientifically grounded strategies and provides practical policy advice on the energy transition, climate protection, and a socially just, sustainable transformation of society. It combines scientific research with consulting for policymakers, authorities, businesses, and NGOs on environmental and climate policy issues.
Sources: Öko-Institut official site
Öko-Institut scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Öko-Institut official site
Öko-Institut can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Öko-Institut official site
Öko-Institut offers scientific research and policy consulting services related to the energy transition, climate protection, and sustainable societal transformation. This includes developing strategies and analyses for political decision-makers, authorities, companies, and NGOs on climate and environmental policy topics.
Sources: Öko-Institut official site
Öko-Institut's work is used by political decision-makers, government authorities, businesses, NGOs, and the interested public who develop or seek to understand climate and environmental policy measures.
Sources: Öko-Institut official site
Öko-Institut is known for being one of Europe's leading independent research institutions in the field of environmental and climate policy, providing science-based analysis and policy advice on energy transition and sustainability issues since 1977.
Sources: Öko-Institut official site
Öko-Institut scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Öko-Institut has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #112,624 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Öko-Institut from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Öko-Institut: OBIS (Ocean Biodiversity Information System) (74/100), National Immigration Project (74/100), Old Town School of Folk Music (74/100), PCA - Painting Contractors Association (74/100).
A step up - brands to learn from: World Aquatics (81/100), Words Without Borders (81/100).
Category leader: PBS (97/100).
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