Buy and sell in your community
OLX (olx.hr) earns a Brand Analyzer score of 72 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Other brands. Among 6134 E-commerce brands analyzed, OLX ranks in the 35th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 86/100, Visual Identity 82/100, Messaging Clarity 95/100, Trust Foundation 52/100, AI Discoverability 48/100, Brand Authority 52/100.
OLX is an online marketplace, part of OLX Group, a network of local marketplaces operating in more than 30 countries under over 20 brands. Founded in 2006, OLX connects everyday individuals and small sellers within local communities to buy and sell goods directly with one another. The platform emphasizes trust, localization, and accessibility, positioning itself as a leading global network of community-driven marketplaces that simplify peer-to-peer commerce.
| Brand Name | OLX |
|---|---|
| Domain | olx.hr |
| Industry | E-commerce, Other |
| Founded | 2006 |
| Parent Company / Owner | OLX Group |
| Main Competitors | Craigslist (89/100), eBay (95/100), Facebook Marketplace (78/100), Gumtree (93/100), Avito, Mercari (88/100), Vinted (79/100) |
Moz Domain Authority 3/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
OLX has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "OLX is part of OLX Group, a network of leading marketplaces present in 30+ countries with 20+ brands." (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
OLX scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OLX has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (7/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 3/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify OLX from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is OLX?", Claude could identify the brand as of August 2026. OLX Hrvatska is the Croatian version of the OLX classifieds platform, where users can buy and sell items like vehicles, real estate, electronics, and household goods through free local listings. Best known for being a popular online classifieds and marketplace site in Croatia and other markets worldwide.
When asked "Best brands similar to OLX?", Claude would recommend OLX as of August 2026. It's a well known classifieds platform in Croatia and similar countries, making it a natural mention alongside other local buy-and-sell marketplaces.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OLX's main competitors include Craigslist (89/100), eBay (95/100), Facebook Marketplace (78/100), Gumtree (93/100), Avito. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
OLX and eBay are competitors in E-commerce. Brand Analyzer scores OLX at 72/100 and eBay at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to OLX include Craigslist (89/100), eBay (95/100), Facebook Marketplace (78/100), Gumtree (93/100), Avito. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
OLX is an online marketplace platform, part of OLX Group, a global network of local marketplaces present in more than 30 countries under over 20 brands. It was founded in 2006.
Sources: OLX official site
OLX has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 7, recommendation 49). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: OLX official site
OLX was founded in 2006. OLX operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
OLX enables everyday people to buy and sell goods directly with one another within their local communities, functioning as an online classifieds and marketplace platform.
Sources: OLX official site
OLX offers an online marketplace platform where individuals can list, browse, and trade goods with other people in their local community. It functions primarily as a classifieds-style e-commerce service connecting buyers and sellers directly.
Sources: OLX official site
OLX scores 49/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: OLX official site
OLX is known for being a localized, community-focused online marketplace that allows individuals to trade goods directly, and for being part of a large international network of similar marketplace brands operating in over 30 countries.
Sources: OLX official site
OLX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: OLX official site
OLX is used by everyday individuals and small sellers who want to buy or sell goods within their local communities.
Sources: OLX official site
OLX is owned by or part of OLX Group. OLX operates in the E-commerce category.
Sources: Wikidata
Ranked closest to OLX: OFFGRID (72/100), OBEEY (72/100), Omaha Steaks (72/100), On Mart (72/100).
A step up - brands to learn from: Bash (81/100), Yogamatters (81/100).
Category leader: IONOS (97/100).