Buy and sell anything, easily
OLX (olx.rs) scores 58 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Other brands, in the 5th percentile of 13791 E-commerce brands.
OLX (olx.rs) is an online marketplace founded in 2006 and owned by OLX Group. It connects local buyers and sellers, enabling them to buy, sell, and exchange goods and services across categories such as vehicles, real estate, and electronics. The platform positions itself as a simple, trusted classifieds service for individuals and small businesses trading within their local community.
| Brand Name | OLX |
|---|---|
| Domain | olx.rs |
| Industry | E-commerce, Other |
| Founded | 2006 |
| Parent Company / Owner | OLX Group |
| Main Competitors | eBay (83/100), Craigslist (89/100), Facebook Marketplace (76/100), KupujemProdajem (71/100), Njuškalo (90/100), Avito (94/100), Locanto (74/100) |
Moz Domain Authority 22/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To connect people locally so they can buy, sell, and exchange goods and services easily and safely." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is OLX?", Claude could identify the brand as of September 2026. OLX is an online classifieds marketplace where users can buy and sell items like electronics, vehicles, furniture, and real estate, and olx.rs is its Serbian-market version. It operates in many countries worldwide under the OLX Group, connecting local buyers and sellers directly. Best known for Being a popular free online classifieds and marketplace platform for peer-to-peer buying and selling.
When asked "Best brands similar to OLX?", Claude would recommend OLX as of September 2026. OLX is one of the most widely used classifieds platforms in its markets, making it a natural recommendation alongside sites like Craigslist or Facebook Marketplace.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OLX's main competitors in E-commerce: eBay (83/100), Craigslist (89/100), Facebook Marketplace (76/100), KupujemProdajem (71/100), Njuškalo (90/100).
Sources: Brand Analyzer scan
OLX offers an online marketplace platform where users can list, browse, buy, sell, and exchange goods and services across multiple categories, including vehicles, real estate, and electronics.
Sources: OLX official site
OLX is an online marketplace, founded in 2006 and owned by OLX Group, that operates as a classifieds platform connecting local buyers and sellers.
Sources: OLX official site
OLX has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 12, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: OLX official site
OLX was founded in 2006. OLX operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
OLX operates an online marketplace that connects people locally so they can buy, sell, and exchange goods and services. It provides a free, easy-to-use platform covering a wide range of categories, including vehicles, real estate, and electronics.
Sources: OLX official site
OLX scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: OLX official site
OLX is used by individuals and small businesses looking to buy or sell used or new goods and services within their local community.
Sources: OLX official site
OLX can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: OLX official site
OLX is known for being a local online classifieds platform where individuals and small businesses can buy and sell used or new goods and services across categories such as vehicles, real estate, and electronics.
Sources: OLX official site
OLX is owned by or part of OLX Group. OLX operates in the E-commerce category.
Sources: Wikidata
OLX scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OLX has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 22/100 and thin schema.org structured data. In a live check, Claude could already identify OLX from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to OLX: Old World Deli Grocery & Wine (58/100), Oferta Suksesi (58/100), Ounass (58/100), Owala Australia (58/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
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