Ihr Automationspartner seit 75 Jahren
Omni Ray AG (omniray.ch) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Technology brands, E-commerce brands, in the 27th percentile of 27520 Manufacturing brands.
Omni Ray AG is a Swiss company offering solutions, products and an e-shop for industrial and building automation. Its portfolio spans network technology, control and drive technology, sensors, electromechanics and mechanical components. Drawing on more than 75 years of experience in industrial automation, the company serves businesses and professionals in industry and building technology, positioning itself as a leading Swiss trading and service partner in automation technology, with fast ordering and free shipping above a set order value.
| Brand Name | Omni Ray AG |
|---|---|
| Domain | omniray.ch |
| Industry | Manufacturing, Technology |
| Main Competitors | Bachofen AG (55/100), Distrelec (62/100), Conrad Electronic (76/100), RS Components (78/100), Rexel (89/100), Phoenix Contact (69/100) |
Moz Domain Authority 29/100 vs category average 36 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,120,652 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Omni Ray bietet innovative Lösungen, Produkte und einen E-Shop für Industrie- und Gebäudeautomation - von Netzwerktechnik, Steuerungs- und Antriebstechnik bis hin zu Sensorik, Elek…" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Omni Ray AG?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Omni Ray AG, likely a Swiss manufacturing or trading company with a limited international web presence or niche B2B focus that isn't well represented in my training data.
When asked "Best brands similar to Omni Ray AG?", Claude would not surface Omni Ray AG as of October 2026. I can't recommend a company I don't have verified knowledge of, so I wouldn't want to risk giving inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Omni Ray AG's main competitors in Manufacturing: Bachofen AG (55/100), Distrelec (62/100), Conrad Electronic (76/100), RS Components (78/100), Rexel (89/100).
Sources: Brand Analyzer scan
Omni Ray AG offers products and solutions across six automation-related categories: network technology, control technology, drive technology, sensor technology, electromechanics, and mechanical components, available through its e-shop.
Sources: Omni Ray AG official site
Omni Ray AG has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 36, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Omni Ray AG official site
Omni Ray AG scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Omni Ray AG official site
Omni Ray AG is a Swiss company that provides solutions, products and an e-shop for industrial and building automation, acting as a trading and service partner for automation technology.
Sources: Omni Ray AG official site
Omni Ray AG supplies and sells automation technology products, including network technology, control and drive technology, sensors, electromechanics and mechanical components, through an e-shop and direct sales to industrial and building technology customers.
Sources: Omni Ray AG official site
Omni Ray AG can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Omni Ray AG official site
Omni Ray AG's customers are companies and professionals in industry and building technology who require automation solutions, control and drive technology, sensors, and electromechanical components.
Sources: Omni Ray AG official site
Omni Ray AG is known for its broad portfolio covering six product segments of industrial and building automation, backed by more than 75 years of experience in the field, and for offering these through a comprehensive e-shop.
Sources: Omni Ray AG official site
Omni Ray AG scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Omni Ray AG has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #4,120,652 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 29/100. In a live check (October 2026), Claude could not identify Omni Ray AG from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Omni Ray AG: OMFB Hydraulics (71/100), Omega Moulding (71/100), One Harvest (71/100), Emixa (71/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.