The fashion boutique that loves you back
Omoda (omoda.nl) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, E-commerce brands, in the 90th percentile of 6609 Fashion & Apparel brands.
Omoda is a Dutch online and offline retailer offering clothing, shoes, bags and accessories from over 250 fashion brands. Headquartered in Zierikzee and tracing its origins to 1875, the company serves men, women and children with a wide product assortment. It emphasizes customer-friendly shopping policies, including a 30-day return period, free delivery and returns, and pay-later payment options, positioning itself as a convenient, family-oriented fashion destination.
| Brand Name | Omoda |
|---|---|
| Domain | omoda.nl |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1875 |
| Headquarters | Zierikzee |
| Main Competitors | Zalando (82/100), Wehkamp (77/100), About You (81/100), De Bijenkorf (80/100), ASOS (85/100), Sarenza (79/100), Spartoo |
Moz Domain Authority 49/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #58,210 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Omoda has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Jouw nieuwe kleding, schoenen, tassen en accessoires van 250+ merken vind je bij Omoda. ✓ 30 dagen retour ✓ Gratis bezorging en retour* ✓ Achteraf betalen" (Meta description: 26 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Omoda?", Claude could identify the brand as of October 2026. Omoda is a Dutch online and offline retailer specializing in shoes, sneakers, and fashion accessories, selling a wide range of branded footwear for men, women, and children. It's based in the Netherlands and has grown into one of the country's well-known shoe and sneaker destinat Best known for Being a popular Dutch online shoe and sneaker retailer with a huge brand selection.
When asked "Best brands similar to Omoda?", Claude would recommend Omoda as of October 2026. It's a recognizable and trusted name in the Dutch footwear and fashion retail space, so it would naturally come up alongside similar shoe and sneaker retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Omoda's main competitors in Fashion & Apparel: Zalando (82/100), Wehkamp (77/100), About You (81/100), De Bijenkorf (80/100), ASOS (85/100).
Sources: Brand Analyzer scan
Omoda offers clothing, shoes, bags and accessories from over 250 fashion brands for men, women and children. Alongside its product range, it provides services such as free delivery and returns, a 30-day return policy, and the option to pay after receiving an order.
Sources: Omoda official site
Omoda has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 61, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Omoda official site
Omoda was founded in 1875. Omoda operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Omoda is headquartered in Zierikzee. Omoda operates in the Fashion & Apparel category.
Sources: Wikidata
Omoda scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Omoda official site
Omoda is a Dutch retailer, operating primarily online via omoda.nl, that sells clothing, shoes, bags and accessories from more than 250 fashion brands. It serves men, women and children and dates back to 1875, with its headquarters in Zierikzee, Netherlands.
Sources: Omoda official site
Omoda sells a wide range of fashion products, including clothing, footwear, bags and accessories, sourced from over 250 different brands. It operates an e-commerce platform offering services such as free delivery and returns, a 30-day return policy, and pay-later payment options to simplify the shopping experience for customers.
Sources: Omoda official site
Omoda can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Omoda official site
Omoda is known for offering a large multi-brand selection of clothing, shoes, bags and accessories-more than 250 brands-combined with customer-friendly shopping policies such as free delivery and returns, a 30-day return window, and deferred payment options. It is positioned as a trusted fashion retailer catering to the whole family.
Sources: Omoda official site
Omoda is used by fashion-conscious men, women and children seeking trendy and functional clothing, footwear, bags and accessories from a variety of brands. Its family-oriented product range suggests it serves a broad customer base rather than a single demographic.
Sources: Omoda official site
Omoda scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Omoda has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is recommendation likelihood (59/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #58,210 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Omoda from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Omoda: OEKO-TEX® (86/100), N.Peal (86/100), Organic Basics (86/100), Oriflame (86/100).
A step up - brands to learn from: Zappos (91/100), Vogue India (91/100).
Category leader: Complex (97/100).
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