Connecting artists across borders
On the Move (on-the-move.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Media & Entertainment brands, in the 64th percentile of 18059 Non-profit brands.
On the Move is a non-profit information hub that supports artists and cultural workers seeking international mobility. It provides curated, up-to-date guidance on funding opportunities, residencies, open calls, and practical matters such as visas, taxation, and social security. Positioned as a go-to resource for the cultural sector, it serves artists, cultural workers, and arts organizations looking to collaborate, work, or secure funding across borders.
| Brand Name | On the Move |
|---|---|
| Domain | on-the-move.org |
| Industry | Non-profit, Education |
| Main Competitors | Res Artis, TransArtists (75/100), IETM (International Network for Contemporary Performing Arts) (79/100), Culture Action Europe (70/100), Trans Europe Halles (82/100) |
Moz Domain Authority 45/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #223,862 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
On the Move appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Information on residencies, funding, collaborations and more for artists and cultural workers going international." (Meta description: 14 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx, Drupal.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, GitHub, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is On the Move?", Claude could not identify the brand as of October 2026. I don't recognize this specific organization called "On the Move" at on-the-move.org, likely because it's a smaller nonprofit without enough presence in my training data to distinguish it from other similarly-named groups or initiatives.
When asked "Best brands similar to On the Move?", Claude would not surface On the Move as of October 2026. I can't recommend it with confidence since I don't have verified details about its mission or programs.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
On the Move's main competitors in Non-profit: TransArtists (75/100), IETM (International Network for Contemporary Performing Arts) (79/100), Culture Action Europe (70/100), Trans Europe Halles (82/100).
Sources: Brand Analyzer scan
On the Move has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 26, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: On the Move official site
On the Move offers informational guides and resources covering mobility funding opportunities, residency programs, open calls for artists and cultural workers, and practical guidance on visas, taxation, and social security for those working internationally in the cultural sector.
Sources: On the Move official site
On the Move scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: On the Move official site
On the Move is a non-profit organization and information platform that supports artists and cultural workers in navigating international mobility. It aggregates and curates information on funding opportunities, residencies, and collaborations to help cultural professionals work and move across borders.
Sources: On the Move official site
On the Move provides curated, regularly updated information on mobility funding, open calls, residencies, and practical logistics such as visas, taxation, and social security for artists and cultural workers operating internationally. It serves as a resource hub connecting cultural professionals with opportunities to collaborate and work abroad.
Sources: On the Move official site
On the Move can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: On the Move official site
On the Move is used by artists, cultural workers, and arts organizations who are seeking to work, collaborate, or secure funding internationally. This includes individuals and institutions in the cultural and creative sectors looking for guidance on cross-border opportunities and the practicalities of international mobility.
Sources: On the Move official site
On the Move is known for being a trusted resource hub in the cultural sector for international mobility information, particularly its guides on funding, residencies, and practical logistics like visas and taxation for artists and cultural workers.
Sources: On the Move official site
On the Move scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
On the Move has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #223,862 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify On the Move from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to On the Move: One Arizona (78/100), OM (Operation Mobilisation) (78/100), Open Awards (78/100), Open Book Publishers (78/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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