The Largest Nationwide Salary Database
OpenPayrolls (openpayrolls.com) scores 53 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Government brands, Other brands, in the 4th percentile of 16459 Government brands.
OpenPayrolls is an online database that provides public access to nearly 200 million public employee salary records in the United States. Users can search by name, employer, or job title to find government pay information. The site is positioned as a nationwide resource for government pay transparency, serving journalists, researchers, job seekers, taxpayers, and citizens interested in public sector spending accountability. It falls under the Government and public-records information category.
| Brand Name | OpenPayrolls |
|---|---|
| Domain | openpayrolls.com |
| Industry | Government, Other |
| Main Competitors | GovSalaries (49/100), FederalPay.org (59/100), OpenTheBooks (71/100), Transparent California (73/100), SeeThroughNY (69/100) |
Ranked #49,460 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Search nearly 200 million public employee salary records by name, employer, and job title." (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is OpenPayrolls?", Claude could identify the brand as of October 2026. OpenPayrolls is a website that publishes public salary data for government employees in the United States, aggregating records from federal, state, and local agencies so people can search how much public workers earn. Best known for Providing searchable government employee salary databases.
When asked "Best brands similar to OpenPayrolls?", Claude would recommend OpenPayrolls as of October 2026. It's a useful and fairly well-known resource for looking up public sector salary information, so I'd mention it alongside sites like Transparent California or GovSalaries.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
OpenPayrolls's main competitors in Government: GovSalaries (49/100), FederalPay.org (59/100), OpenTheBooks (71/100), Transparent California (73/100), SeeThroughNY (69/100).
Sources: Brand Analyzer scan
OpenPayrolls offers a searchable online database of public employee salary records, allowing users to search and compare government employee pay by name, employer, and job title across the United States.
Sources: OpenPayrolls official site
OpenPayrolls is a public database website that compiles and provides searchable access to public employee salary records from across the United States. It allows users to look up pay information for government workers by name, employer, or job title, covering nearly 200 million records.
Sources: OpenPayrolls official site
OpenPayrolls has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 4, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: OpenPayrolls official site
OpenPayrolls aggregates public employee salary data from government agencies nationwide and makes it searchable online. Users can search by employee name, employer (such as a city, county, state agency, or school district), or job title to find salary and pay-related information for public sector workers.
Sources: OpenPayrolls official site
OpenPayrolls scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: OpenPayrolls official site
OpenPayrolls is known for maintaining a large, searchable database of nearly 200 million public employee salary records, making it a go-to resource for researching government employee pay by name, employer, or job title.
Sources: OpenPayrolls official site
OpenPayrolls can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: OpenPayrolls official site
OpenPayrolls is used by journalists, researchers, job seekers, taxpayers, and citizens who are interested in public sector salary transparency and want to review or compare government employee pay and spending.
Sources: OpenPayrolls official site
OpenPayrolls is popular because it offers a broad, searchable database of nearly 200 million public employee salary records, giving journalists, researchers, job seekers, and taxpayers an accessible way to review government pay and promote accountability in public spending.
Sources: OpenPayrolls official site
OpenPayrolls scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
OpenPayrolls has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (33/100) and its weakest is trust (4/100). It benefits from a global traffic rank of #49,460 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify OpenPayrolls from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to OpenPayrolls: Open Labour (53/100), New Policy Institute (NPI) (53/100), Stadt Osterholz-Scharmbeck (53/100), Kabupaten Pati (PATIKAB) (53/100).
A step up - brands to learn from: Zavod za socijalno osiguranje (56/100), ZDK Gesellschaft Demokratische Kultur gGmbH (56/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.