A future for orangutans, forests & people
Orangutan Foundation (orangutan.org.uk) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Other brands, in the 88th percentile of 26664 Non-profit brands.
Orangutan Foundation, founded in 1990, is a non-profit organization dedicated to saving critically endangered orangutans by protecting their tropical forest habitat. It rescues and releases orangutans back into the wild and works with local communities to promote sustainable livelihoods and education. The organization combines species conservation with habitat preservation and community development, aiming to secure a future for orangutans, forests, and people.
| Brand Name | Orangutan Foundation |
|---|---|
| Domain | orangutan.org.uk |
| Industry | Non-profit, Other |
| Founded | 1990 |
| Main Competitors | Orangutan Land Trust, Sumatran Orangutan Society (72/100), Borneo Orangutan Survival Foundation (69/100), World Wildlife Fund (84/100), Rainforest Trust (85/100), Orangutan Outreach (77/100) |
Moz Domain Authority 54/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,547,148 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Orangutan Foundation appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Orangutan Foundation was founded in 1990 and is saving the critically endangered orangutan by protecting their tropical forest habitat. It rescues and releases orangutans back into…" (Meta description: 45 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Orangutan Foundation?", Claude could identify the brand as of November 2026. The Orangutan Foundation is a UK-based non-profit that works to protect orangutans and their rainforest habitat in Borneo and Kalimantan, Indonesia, through conservation projects, land purchase and management, and community engagement programs. Best known for Protecting orangutans and tropical rainforest habitat in Indonesian Borneo.
When asked "Best brands similar to Orangutan Foundation?", Claude would recommend Orangutan Foundation as of November 2026. It's a credible, long-standing conservation charity with a clear focus, so I'd mention it alongside other orangutan or rainforest conservation organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Orangutan Foundation's main competitors in Non-profit: Sumatran Orangutan Society (72/100), Borneo Orangutan Survival Foundation (69/100), World Wildlife Fund (84/100), Rainforest Trust (85/100), Orangutan Outreach (77/100).
Sources: Brand Analyzer scan
Orangutan Foundation offers conservation programs including orangutan rescue and release, tropical forest habitat protection, community partnership initiatives for sustainable livelihoods, and research and education programs related to orangutans and their ecosystems.
Sources: Orangutan Foundation official site
Orangutan Foundation is a non-profit conservation organization founded in 1990 that works to save critically endangered orangutans by protecting their tropical forest habitat. It combines rescue and rehabilitation of orangutans with forest conservation and community-based sustainable development.
Sources: Orangutan Foundation official site
Orangutan Foundation has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 48, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Orangutan Foundation official site
Orangutan Foundation protects tropical forest habitat critical to orangutan survival, rescues and releases orangutans back into the wild, and works with local communities to promote sustainable livelihoods, research, and education. Its work addresses the interconnected needs of orangutans, forests, and the people who live in or near orangutan habitats.
Sources: Orangutan Foundation official site
Orangutan Foundation scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Orangutan Foundation official site
Orangutan Foundation is known for its rescue and release programs for orangutans and its efforts to protect tropical rainforest habitat in orangutan range areas. It is also recognized for combining wildlife conservation with community-focused sustainable development and education initiatives.
Sources: Orangutan Foundation official site
Orangutan Foundation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Orangutan Foundation official site
Orangutan Foundation's work is supported by conservation-minded individuals, donors, wildlife enthusiasts, and organizations interested in protecting endangered species and tropical rainforests. It also engages local communities in orangutan habitat regions through sustainable livelihood and education programs.
Sources: Orangutan Foundation official site
Orangutan Foundation scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Orangutan Foundation has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (41/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,547,148 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Orangutan Foundation from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Orangutan Foundation: Operation HOPE (82/100), Opéra National de Lyon (82/100), American Osteopathic Association (AOA) (82/100), Our Revolution (82/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.