Solana's Premier Liquidity Layer
Orca (orca.so) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Technology brands, SaaS brands, in the 78th percentile of 17545 Finance brands.
Orca is a decentralized finance (DeFi) protocol built on the Solana blockchain that functions as an on-chain liquidity layer. It allows users to provide liquidity to trading pools and earn yield, having generated over $500 million in fees for liquidity providers since 2021. Orca targets crypto investors, liquidity providers, and DeFi users on Solana who want tools to discover, deploy, and manage capital across varying risk levels, positioning itself as Solana's leading proven liquidity protocol.
| Brand Name | Orca |
|---|---|
| Domain | orca.so |
| Industry | Finance, Technology |
| Founded | 2021 |
| Main Competitors | Raydium (71/100), Jupiter (80/100), Meteora, Saber, Uniswap (73/100), Curve Finance (78/100) |
Moz Domain Authority 37/100 vs category average 39 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #110,260 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Orca has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Orca is Solana" (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, GitHub, Instagram, YouTube; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Orca?", Claude could identify the brand as of October 2026. Orca is a decentralized exchange (DEX) built on the Solana blockchain, known for offering fast, low-fee token swaps and concentrated liquidity pools similar to Uniswap v3. Best known for Being a user-friendly Solana-based DEX with concentrated liquidity (Whirlpools).
When asked "Best brands similar to Orca?", Claude would recommend Orca as of October 2026. It's one of the top and most established DEXs on Solana, often mentioned alongside Raydium when discussing Solana DeFi platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Orca's main competitors in Finance: Raydium (71/100), Jupiter (80/100), Uniswap (73/100), Curve Finance (78/100).
Sources: Brand Analyzer scan
Orca has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 15, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Orca official site
Orca scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Orca official site
Orca offers an on-chain liquidity protocol on Solana, including tools for liquidity provision, yield generation, and capital deployment across stable to high-risk strategies. It functions as a liquidity layer that lets users discover, deploy, and manage their on-chain capital.
Sources: Orca official site
Orca is a decentralized finance (DeFi) protocol operating on the Solana blockchain. It serves as an on-chain liquidity layer that enables users to deposit capital into liquidity pools and earn yield in return.
Sources: Orca official site
Orca provides infrastructure for users to supply liquidity to on-chain trading pools on Solana. It gives liquidity providers tools to discover, deploy, and manage capital, allowing them to earn yield across a spectrum of risk levels, from stable to high-risk strategies.
Sources: Orca official site
Orca can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Orca official site
Orca is known for being one of Solana's most established on-chain liquidity protocols, having generated over $500 million in cumulative fees for liquidity providers since 2021. It is recognized for offering a scalable and trusted liquidity layer within the Solana DeFi ecosystem.
Sources: Orca official site
Orca is used by crypto investors, liquidity providers, and other DeFi participants on the Solana blockchain who want to deploy capital into liquidity pools and earn yield, ranging from conservative to higher-risk strategies.
Sources: Orca official site
Orca scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Orca has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (15/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #110,260 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 37/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Orca from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Orca: ORATS (81/100), Omise (81/100), ORX (81/100), Osaic (81/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.