Skate Shoes Direct to You
Osiris (osirisshoes.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, Sports & Fitness brands, E-commerce brands, in the 39th percentile of 3130 Fashion & Apparel brands.
Osiris is a skate footwear brand operating through osirisshoes.com, offering direct-to-consumer skate shoes. The brand emphasizes authenticity, quality, and value by selling directly to customers without intermediaries. Osiris targets skateboarders, action sports enthusiasts, and streetwear fans who seek durable, performance-oriented footwear rooted in skate culture. Its positioning centers on being a genuine, brand-direct source for skate shoes that reflect both function and style.
| Brand Name | Osiris |
|---|---|
| Domain | osirisshoes.com |
| Industry | Fashion & Apparel, Sports & Fitness |
| Founded | 1936 |
| Main Competitors | Vans (80/100), Etnies (90/100), DC Shoes (88/100), Emerica, Globe, Circa, Es Footwear |
Moz Domain Authority 35/100 vs category average 48 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #526,869 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Osiris has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "osirisshoes.com" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Osiris?", Claude could identify the brand as of September 2026. Osiris is a skateboarding shoe brand founded in the early 1990s, known for its chunky, technical skate shoes popular in the late '90s and early 2000s skate and nu-metal scenes. The brand has been closely associated with pro skaters like Dustin Dollin and had a strong presence in Best known for Skate shoes like the D3 model, popularized in late '90s/early 2000s skateboarding culture.
When asked "Best brands similar to Osiris?", Claude would recommend Osiris as of September 2026. It's a recognizable name in classic skate footwear alongside brands like Vans, DC, and Etnies, so it's worth mentioning for skate shoe recommendations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Osiris's main competitors in Fashion & Apparel: Vans (80/100), Etnies (90/100), DC Shoes (88/100).
Sources: Brand Analyzer scan
Osiris has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 33, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Osiris official site
Osiris was founded in 1936. Osiris operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Osiris scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Osiris official site
Osiris can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Osiris official site
Osiris scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Osiris has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (33/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #526,869 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 35/100 and thin schema.org structured data. In a live check, Claude could already identify Osiris from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Osiris: Notino (76/100), NET-A-PORTER (76/100), Burton Goods (76/100), Pearhead (76/100).
A step up - brands to learn from: Zivame (81/100), Bash (81/100).
Category leader: Complex (97/100).
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