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Oster (oster.com.br) scores 62 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Manufacturing brands, Other brands, in the 9th percentile of 20344 E-commerce brands.
Oster (oster.com.br) is a Brazilian e-commerce and manufacturing brand of home appliances, founded in 1971. It positions itself as a premium brand focused on high-performance, technologically advanced appliances designed to improve daily domestic routines. Oster targets Brazilian consumers seeking quality and performance in household electronics, and offers promotions such as a 10% discount through its website newsletter.
| Brand Name | Oster |
|---|---|
| Domain | oster.com.br |
| Industry | E-commerce, Manufacturing |
| Founded | 1971 |
| Main Competitors | Philips Walita (88/100), Mondial (86/100), Britânia (85/100), Electrolux (83/100), Black+Decker, Cadence, Arno (85/100), Philco (89/100) |
Moz Domain Authority 45/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Fique por dentro das novidades e promoções e ganhe 10% OFF no seu" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Oster?", Claude could identify the brand as of October 2026. Oster is a well-known American small appliance brand, famous for blenders, mixers, and kitchen appliances, that operates in Brazil through oster.com.br selling its products via e-commerce to Brazilian consumers. Best known for Blenders and kitchen appliances, especially its classic beehive-style blender.
When asked "Best brands similar to Oster?", Claude would recommend Oster as of October 2026. Oster is a globally recognized and trusted small appliance brand, so it would naturally come up when discussing kitchen appliance brands in Brazil or elsewhere.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Oster's main competitors in E-commerce: Philips Walita (88/100), Mondial (86/100), Britânia (85/100), Electrolux (83/100), Arno (85/100).
Sources: Brand Analyzer scan
Oster has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 19, recommendation 32). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Oster official site
Oster was founded in 1971. Oster operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Oster scores 32/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Oster official site
Oster can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Oster official site
Oster scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Oster has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (32/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 45/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Oster from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Oster: O'Neills (62/100), HugeDomains (62/100), Package.ai (62/100), Padel Point (62/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
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