Preiskovalno novinarstvo brez kompromisov
Oštro (ostro.si) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Non-profit brands, in the 31st percentile of 28154 Media & Entertainment brands.
Oštro is a Slovenian investigative journalism outlet founded on 30 March 2018 by Anuška Zavrl Delić, a former longtime journalist at the newspaper Delo, who serves as its founder and editor-in-chief. The outlet is largely funded by foreign non-governmental organizations and embassies, as well as grants and donations. It positions itself as an independent, credible investigative media organization operating outside traditional media and political structures, focused on in-depth reporting on socially important topics in Slovenia and on developing future generations of journalists.
| Brand Name | Oštro |
|---|---|
| Domain | ostro.si |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1711 |
| Main Competitors | Pod črto (68/100), Necenzurirano (63/100), N1 Slovenija (71/100), OCCRP (83/100), BIRN (88/100) |
Moz Domain Authority 37/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,099,290 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Oštro appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Oštro je slovenski preiskovalno-novinarski spletni medij, ki ga pretežno financirajo tuje nevladne organizacije in veleposlaništva. Oštro je bil ustanovljen 30. marca leta 2018. Us…" (Meta description: 37 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SL-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Oštro?", Claude could identify the brand as of October 2026. Oštro is a Slovenian nonprofit investigative journalism center that produces in-depth reporting on corruption, organized crime, and accountability issues in Slovenia and the wider region, often collaborating with other investigative networks like OCCRP. Best known for Investigative journalism exposing corruption and organized crime in Slovenia and the Balkans.
When asked "Best brands similar to Oštro?", Claude would recommend Oštro as of October 2026. It's a respected outlet in cross-border investigative journalism circles, so I'd mention it if someone asked about investigative media in Southeast Europe.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Oštro's main competitors in Media & Entertainment: Pod črto (68/100), Necenzurirano (63/100), N1 Slovenija (71/100), OCCRP (83/100), BIRN (88/100).
Sources: Brand Analyzer scan
Oštro is a Slovenian investigative journalism outlet founded on 30 March 2018. It is a non-profit media organization largely financed by foreign non-governmental organizations and embassies, along with grants and donations. It was established by Anuška Zavrl Delić, a former long-time journalist at the newspaper Delo, who serves as its founder and editor-in-chief.
Sources: Oštro official site
Oštro has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 16, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Oštro official site
Oštro was founded in 1711. Oštro operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Oštro produces in-depth investigative journalism in Slovenia, focusing on uncovering socially important stories. It operates as an independent media outlet outside traditional media and political structures, relying on funding from grants, donations, and contributions rather than commercial advertising. Beyond publishing investigative reports, it also contributes to the development of future generations of journalists, suggesting involvement in training or mentoring aspiring reporters.
Sources: Oštro official site
Oštro scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Oštro official site
Oštro can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Oštro official site
Oštro is known for being an independent Slovenian investigative journalism platform that uncovers socially significant stories through in-depth reporting. It is also recognized for being funded primarily by foreign NGOs and embassies rather than domestic commercial or political sources, which underpins its positioning as independent from traditional media and political structures in Slovenia.
Sources: Oštro official site
Oštro is used by readers in Slovenia who seek in-depth, independent, and investigative journalism, particularly those interested in socially significant topics that may not be covered by traditional media outlets. Its target audience values credibility and independence from political and commercial media structures.
Sources: Oštro official site
Oštro scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Oštro has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is trust (16/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,099,290 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Oštro from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Oštro: Originator (72/100), The Opportunity Agenda (72/100), Ottawa Fringe Festival (72/100), Ouchhh (72/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.