Own the world, play together
Otherside (otherside.xyz) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Technology brands, in the 35th percentile of 18516 Media & Entertainment brands.
Otherside is a web3-enabled virtual world and metaRPG that combines massively multiplayer online role-playing game (MMORPG) mechanics with blockchain technology. It allows thousands of players to interact in real time within a shared digital environment where in-game currencies and assets are owned by players themselves. The platform emphasizes decentralized ownership, immersive gameplay, and community-driven world-building, targeting gamers, web3 enthusiasts, and digital asset collectors interested in blockchain-based gaming experiences.
| Brand Name | Otherside |
|---|---|
| Domain | otherside.xyz |
| Industry | Media & Entertainment, Technology |
| Main Competitors | Decentraland (86/100), The Sandbox (81/100), Axie Infinity, Illuvium (79/100), Star Atlas (84/100) |
Moz Domain Authority 39/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #187,689 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Otherside blends mechanics from massively multiplayer online role playing games (MMORPGs) and web3-enabled virtual worlds into a new format - a metaRPG where the players own the wo…" (Meta description: 40 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Otherside?", Claude could identify the brand as of October 2026. Otherside is a blockchain-based virtual world (metaverse) project created by Yuga Labs, the company behind the Bored Ape Yacht Club NFT collection, where users can buy virtual land plots as NFTs and eventually interact in a game-like environment. It launched with a high-profile N Best known for Its NFT land sale metaverse project tied to Bored Ape Yacht Club and Yuga Labs.
When asked "Best brands similar to Otherside?", Claude would recommend Otherside as of October 2026. It's one of the most prominent examples of a metaverse/NFT gaming project, so it's relevant when discussing web3 entertainment or metaverse brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Otherside's main competitors in Media & Entertainment: Decentraland (86/100), The Sandbox (81/100), Illuvium (79/100), Star Atlas (84/100).
Sources: Brand Analyzer scan
Otherside has low AI-search visibility, scoring 19/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 15, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Otherside official site
Otherside scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Otherside official site
Otherside is a web3-enabled virtual world described as a metaRPG, blending mechanics from massively multiplayer online role-playing games (MMORPGs) with blockchain technology. It is designed as a player-owned environment where in-game currencies are real and tied to blockchain assets, allowing thousands of participants to interact simultaneously in a shared digital world.
Sources: Otherside official site
Otherside functions as a metaRPG platform that merges MMORPG-style gameplay with web3 technology. It enables large numbers of players to participate together in real time within a persistent virtual world, where ownership of in-game currencies, assets, and portions of the world itself is managed through blockchain-based systems rather than controlled by a central company.
Sources: Otherside official site
Otherside can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Otherside official site
Otherside offers a metaRPG virtual world platform where players can engage in MMORPG-style gameplay while owning in-game currencies, digital assets, and portions of the virtual world through web3/blockchain technology. The platform supports real-time multiplayer interaction among thousands of users simultaneously.
Sources: Otherside official site
Otherside is known for being a pioneering 'metaRPG' that combines traditional MMORPG gameplay with web3 ownership models, allowing players to truly own in-game currencies, assets, and parts of the virtual world through blockchain technology.
Sources: Otherside official site
Otherside is used by gamers interested in MMORPG-style gameplay, web3 enthusiasts seeking blockchain-based ownership models, and digital asset collectors looking to acquire and trade virtual world assets and currencies within an immersive, player-owned gaming environment.
Sources: Otherside official site
Otherside scores 19/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Otherside has a weak AI-visibility profile at 19/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is trust (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #187,689 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 39/100 and thin schema.org structured data. In a live check, Claude could already identify Otherside from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Otherside: Ordinary Traveler (74/100), Orange Warsaw Festival (74/100), Отзовик (Otzovik) (74/100), Hangar (74/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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