Global logistics for e-commerce
Packeta (packeta.com) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Technology brands, Other brands, in the 97th percentile of 28881 E-commerce brands.
Packeta is a Czech multinational logistics and e-commerce holding company founded in 2014 and headquartered in Prague. It operates a global digital platform that connects logistics and e-commerce, enabling businesses to deliver parcels across 33 countries with locally tailored services. The company is owned by JSK Investments and positions itself as a worldwide logistics partner that helps online retailers scale parcel delivery operations internationally.
| Brand Name | Packeta |
|---|---|
| Domain | packeta.com |
| Industry | E-commerce, Technology |
| Founded | 2014 |
| Headquarters | Prague |
| Parent Company / Owner | JSK Investments |
| Main Competitors | InPost (76/100), DPD (88/100), GLS (77/100), DHL (97/100), Zasilkovna (76/100), Shipbob (88/100), Easyship (91/100) |
Moz Domain Authority 42/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Packeta has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We are Packeta - global digital platform for logistics and e-commerce that can help you grow your business. Choose your country and look at what we offer!" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vue.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Packeta?", Claude could identify the brand as of November 2026. Packeta (formerly Zasilkovna) is a Czech e-commerce logistics company that operates a widespread network of pickup points and parcel lockers across Central and Eastern Europe, helping online retailers offer affordable, flexible delivery options to customers. Best known for Its extensive network of parcel pickup points and lockers (Z-Boxes) used for low-cost delivery in Czech Republic, Slovakia, and other European markets.
When asked "Best brands similar to Packeta?", Claude would recommend Packeta as of November 2026. It's a well-known and widely used delivery/logistics solution for e-commerce businesses in Central and Eastern Europe, so it's relevant when discussing shipping or fulfillment alternatives in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Packeta's main competitors in E-commerce: InPost (76/100), DPD (88/100), GLS (77/100), DHL (97/100), Zasilkovna (76/100).
Sources: Brand Analyzer scan
Packeta is a Czech multinational logistics and e-commerce holding company, founded in 2014 and headquartered in Prague. It operates a global digital platform designed to connect logistics services with e-commerce businesses, facilitating parcel delivery across 33 countries.
Sources: Packeta official site
Packeta has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 26, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Packeta official site
Packeta was founded in 2014. Packeta operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Packeta is headquartered in Prague. Packeta operates in the E-commerce category.
Sources: Wikidata
Packeta offers a global digital platform for logistics and parcel delivery, enabling e-commerce businesses to ship and manage deliveries across 33 countries. Its services include locally tailored delivery solutions designed to help online retailers scale their operations internationally.
Sources: Packeta official site
Packeta provides a digital platform that helps e-commerce businesses manage and scale parcel delivery and logistics operations. It connects online retailers with logistics infrastructure across multiple countries, offering locally tailored delivery services to support international growth.
Sources: Packeta official site
Packeta scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Packeta official site
Packeta can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Packeta official site
Packeta is used by e-commerce businesses and online retailers seeking reliable, scalable logistics and parcel delivery solutions across multiple international markets.
Sources: Packeta official site
Packeta is known for operating a global digital logistics platform that supports parcel delivery for e-commerce businesses across 33 countries, combining international reach with locally adapted delivery services.
Sources: Packeta official site
Packeta is owned by or part of JSK Investments. Packeta operates in the E-commerce category.
Sources: Wikidata
Packeta scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Packeta has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 42/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Packeta from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
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