学びをキャリアに
paiza (paiza.jp) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, SaaS brands, Technology brands, in the 32nd percentile of 20921 Education brands.
paiza is a Japanese online platform that supports IT engineers and aspiring IT professionals through an integrated service combining programming education, skill assessment, job matching, and career support. Users can learn programming, have their technical skills evaluated and visualized, and receive scouting messages from companies seeking candidates with matching skill profiles. The platform positions itself as one of Japan's leading learning-to-career platforms for IT talent, serving both complete beginners and experienced engineers seeking new job opportunities.
| Brand Name | paiza |
|---|---|
| Domain | paiza.jp |
| Industry | Education, SaaS |
| Founded | 1973 |
| Main Competitors | Progate (84/100), Udemy (84/100), LeetCode (90/100), HackerRank (87/100), Codility (84/100), Wantedly (67/100), Green (IT求人・転職サイト) (70/100), TechAcademy (67/100) |
Moz Domain Authority 47/100 vs category average 48 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #64,860 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
paiza has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "プログラミング学習からスキルチェックで実力を可視化し、就活・転職まで一貫して支援。ITエンジニア・ITキャリアを目指す方に向けて、スカウトが届き、あなたに合った求人に出会えるキャリア支援サービスです。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is paiza?", Claude could identify the brand as of October 2026. paiza is a Japanese online platform that offers coding tests, programming skill assessments, and job/career matching for engineers, letting users solve coding problems to earn skill rankings (S, A, B, C, D) that can be used for recruitment purposes. Best known for its skill-check coding tests that rank programmers and connect them with hiring companies in Japan.
When asked "Best brands similar to paiza?", Claude would recommend paiza as of October 2026. It's a well-known platform in Japan for engineers to practice coding and get matched with jobs based on verified skill levels, so it's relevant for Japan-focused tech hiring or learning discussions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
paiza's main competitors in Education: Progate (84/100), Udemy (84/100), LeetCode (90/100), HackerRank (87/100), Codility (84/100).
Sources: Brand Analyzer scan
paiza has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 26, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: paiza official site
paiza was founded in 1973. paiza operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
paiza is a Japanese online platform that integrates programming education, skill assessment, and career support for people pursuing careers as IT engineers. It combines learning tools with a skill-check system that visualizes a user's technical abilities, and connects users with job opportunities through a scouting mechanism where companies reach out based on verified skill levels.
Sources: paiza official site
paiza offers programming learning resources and courses, a skill-check feature that tests and scores users' coding abilities, and a career/job platform where users can be scouted by companies based on their skill profiles. Together these form an integrated pipeline from learning to employment for IT engineering careers.
Sources: paiza official site
paiza provides programming learning content, technical skill assessments (skill checks) that evaluate and visualize a user's coding ability, and job-matching services for IT careers. Companies can scout candidates directly based on their assessed skill levels, and the platform supports users from initial learning through job hunting and career transitions within the IT industry.
Sources: paiza official site
paiza scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: paiza official site
paiza can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: paiza official site
paiza is used by people pursuing IT engineering careers, ranging from complete beginners learning to code for the first time to current engineers looking to advance or change jobs. It serves both job seekers building and proving their technical skills, and companies seeking to recruit IT talent based on verified skill assessments.
Sources: paiza official site
paiza is known for its skill-check system, which allows users to take coding tests that objectively measure and visualize their programming ability. This skill data is then used to match users with relevant job opportunities and enable companies to scout candidates directly, differentiating it from standard job boards or coding bootcamps.
Sources: paiza official site
paiza scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
paiza has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #64,860 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify paiza from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to paiza: Outer Beaches (72/100), Outback Team Building (72/100), Pakūranga College (72/100), Palazzo Madama (72/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.