Parfums die bij je passen
Parfumado (parfumado.nl) earns a Brand Analyzer score of 71 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands. Among 5441 E-commerce brands analyzed, Parfumado ranks in the 34th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 90/100, Digital Presence 88/100, Visual Identity 95/100, Messaging Clarity 95/100, Trust Foundation 58/100, AI Discoverability 86/100, Brand Authority 23/100.
Parfumado is a Dutch e-commerce brand (parfumado.nl) offering a monthly perfume discovery subscription. Customers can choose from over 550 fragrances and receive a self-selected 8ml sample delivered monthly with free shipping. The brand positions itself as a personal and social platform for fragrance discovery, aimed at helping users build a personalized perfume collection suited to different moods and moments. It targets fragrance enthusiasts seeking an affordable, flexible way to explore new scents.
| Brand Name | Parfumado |
|---|---|
| Domain | parfumado.nl |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Scentbird (78/100), ScentBox, Nose Paris, Douglas (89/100) |
Moz Domain Authority 17/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Parfums die bij je passen. Ontdek elke maand nieuwe geuren en bouw een parfumcollectie voor elk moment, elke mood en elke versie van jezelf." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Parfumado scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Parfumado has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 17/100. In a live check (August 2026), Claude could not identify Parfumado from memory, confirming the gaps above.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Parfumado?", Claude could not identify the brand as of August 2026. I don't recognize Parfumado specifically, likely because it's a small or regional Dutch online perfume retailer that isn't well represented in my training data.
When asked "Best brands similar to Parfumado?", Claude would not surface Parfumado as of August 2026. I can't vouch for a company I don't have verified information about, so I wouldn't mention it over established perfume retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Parfumado's main competitors include Scentbird (78/100), ScentBox, Nose Paris, Douglas (89/100). These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Parfumado and Douglas are competitors in E-commerce. Brand Analyzer scores Parfumado at 71/100 and Douglas at 89/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Parfumado include Scentbird (78/100), ScentBox, Nose Paris, Douglas (89/100). Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Parfumado offers a monthly perfume subscription service where customers select an 8ml sample from a catalog of more than 550 fragrances. The service includes free shipping and is structured around curated collections that help users find scents suited to different moods and moments.
Sources: Parfumado official site
Parfumado has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 33, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Parfumado official site
Parfumado allows customers to choose from a catalog of over 550 perfumes and receive a self-selected 8ml sample of their chosen fragrance each month, delivered with free shipping. The service is designed to help users explore new scents regularly and gradually build a personal fragrance collection tailored to different moods and occasions.
Sources: Parfumado official site
Parfumado scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Parfumado official site
Parfumado is a Dutch online platform (parfumado.nl) that offers a monthly perfume subscription service, allowing customers to discover and collect fragrances through curated, personalized selections.
Sources: Parfumado official site
Parfumado can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Parfumado official site
Parfumado is known for its monthly perfume subscription model that gives access to a large catalog of over 550 fragrances, letting users pick a new 8ml scent each month with free delivery.
Sources: Parfumado official site
Parfumado is used by fragrance enthusiasts who want an affordable and flexible way to discover new perfumes and build a personal fragrance collection over time, without committing to purchasing full-size bottles upfront.
Sources: Parfumado official site
Ranked closest to Parfumado: Palace Skateboards (71/100), PaidTabs (71/100), PetPivot (71/100), Pinnacle ICT (71/100).
A step up - brands to learn from: Yogamatters (81/100), Yiftee (81/100).
Category leader: IONOS (97/100).