Parfym.se Brand Score: 73/100 - Brand-Ready tier

Parfym online sedan 2005

Parfym.se (parfym.se) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, in the 34th percentile of 27375 E-commerce brands.

AI Snapshot

Parfym.se is a Swedish online retailer specializing in perfume, makeup, skin care, and hair care products. Operating since 2005, it offers a broad assortment of leading beauty brands and emphasizes fast delivery. The site targets beauty-conscious consumers in Sweden seeking well-known cosmetic and fragrance products through a convenient e-commerce platform.

Key facts about Parfym.se

Brand Name	Parfym.se
Domain	parfym.se
Industry	E-commerce, Fashion & Apparel
Founded	2005
Main Competitors	Lyko (86/100), Skincity (66/100), Nordicfeel (70/100), Kicks (77/100), Åhléns (80/100), Parfumdreams (78/100)

Evidence

Moz Domain Authority 36/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #381,340 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Parfym.se erbjuder ett brett sortiment inom parfym, makeup, hud- och hårvård. Med ledande varumärken inom skönhet och med snabba leveranser." (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is SV-only, limiting citation in English-language AI answers.

Social footprint: verified profiles on Instagram, Facebook, X (Twitter), GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Parfym.se?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is Parfym.se?", Claude could identify the brand as of October 2026. Parfym.se is a Swedish online retailer specializing in perfumes and cosmetics, offering a wide range of fragrances and beauty products from both well-known and niche brands. Best known for Being one of Sweden's largest online stores for perfume and beauty products.

When asked "Best brands similar to Parfym.se?", Claude would recommend Parfym.se as of October 2026. It's a well-established and popular choice for buying perfume online in Sweden, known for good selection and competitive prices.

People Also Ask About Parfym.se

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Parfym.se's main competitors?

Parfym.se's main competitors in E-commerce: Lyko (86/100), Skincity (66/100), Nordicfeel (70/100), Kicks (77/100), Åhléns (80/100).

Sources: Brand Analyzer scan

How visible is Parfym.se in AI search?

Parfym.se has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 19, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: Parfym.se official site

What products or services does Parfym.se offer?

Parfym.se offers perfume, makeup, skin care, and hair care products from a variety of leading beauty brands, catering to a broad range of beauty needs through its online store.

Sources: Parfym.se official site

Does ChatGPT recommend Parfym.se?

Parfym.se scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Parfym.se official site

What is Parfym.se?

Parfym.se is a Swedish e-commerce platform specializing in perfume, makeup, skin care, and hair care products. It has operated since 2005 and offers products from a wide range of leading beauty brands.

Sources: Parfym.se official site

What does Parfym.se do?

Parfym.se sells perfume, makeup, and skin and hair care products online, offering a broad selection of established beauty brands with an emphasis on fast delivery to customers in Sweden.

Sources: Parfym.se official site

How can Parfym.se improve its AI discoverability?

Parfym.se can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Parfym.se official site

What is Parfym.se known for?

Parfym.se is known for its wide assortment of perfume and beauty products from leading brands, combined with quick delivery and its long-standing presence in the Swedish online beauty market since 2005.

Sources: Parfym.se official site

Who uses Parfym.se?

Parfym.se is used by beauty-conscious consumers in Sweden who are looking for perfume, makeup, and skin and hair care products from well-known brands.

Sources: Parfym.se official site

Recommendations

• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Boost search engine authority - Your Moz Domain Authority indicates limited search ranking potential. Improve it by building high-quality backlinks, optimizing on-page SEO, and publishing authoritative content. (impact: medium, effort: major)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)

AI visibility

Parfym.se scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Parfym.se has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #381,340 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Parfym.se from memory (October 2026) - a sign these signals are paying off.

Visibility - 18/100

• Wikipedia presence - 0/40
• Wikidata entity - 13/25
• Web popularity (Tranco) - 5/20
• Reddit visibility - 0/15

Trust - 19/100

• Domain Authority - 8/30
• Backlink trust (spam score) - 7/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 48/100

• robots.txt AI bot permissions - 30/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 0/15
• FAQ presence - 3/15
• Category-relative authority - 5/20
• Category leader signals - 0/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 98/100
• Digital Presence - 100/100
• Visual Identity - 93/100
• Messaging Clarity - 95/100
• Trust Foundation - 70/100
• AI Discoverability - 52/100
• Brand Authority - 25/100

Peer brands

Ranked closest to Parfym.se: Parfumo (73/100), Parfetts (73/100), ParkerSteel (73/100), Pasticceria Scimone (73/100).

A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).

Category leader: DHL (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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