Park City's Local News Source
Park Record (parkrecord.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 63rd percentile of 17013 Media & Entertainment brands.
Park Record is a daily newspaper based in Park City, Utah, serving the Park City and Wasatch Back community since 1880. It provides local news coverage, community events, and regional updates that larger national outlets typically do not cover. The publication offers both print and digital editions, including an E-Edition, and positions itself as a trusted, historic source of local journalism for residents, visitors, and stakeholders in the area.
| Brand Name | Park Record |
|---|---|
| Domain | parkrecord.com |
| Industry | Media & Entertainment |
| Founded | 1880 |
| Headquarters | Park City, Utah, USA |
| Main Competitors | The Salt Lake Tribune (82/100), Deseret News (83/100), KPCW (77/100), Utah Business (76/100), The Salt Lake City Weekly |
Moz Domain Authority 72/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #163,791 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Park Record appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "See more Park Record E-Edition View traffic and your commute See more See more Magazines" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Park Record?", Claude could identify the brand as of September 2026. Park Record is a newspaper serving Park City, Utah, covering local news, politics, sports, and community events since the 1880s. It's one of Utah's oldest newspapers and now publishes both in print and online. Best known for Being the longtime local newspaper of Park City, Utah.
When asked "Best brands similar to Park Record?", Claude would not surface Park Record as of September 2026. It's a solid, historic local paper but too regionally specific to come up when discussing major or widely recognized media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Park Record's main competitors in Media & Entertainment: The Salt Lake Tribune (82/100), Deseret News (83/100), KPCW (77/100), Utah Business (76/100).
Sources: Brand Analyzer scan
Park Record is a daily newspaper published in Park City, Utah, USA, that has served the Park City and Wasatch Back community since 1880.
Sources: Park Record official site
Park Record has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 62, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Park Record official site
Park Record was founded in 1880. Park Record operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Park Record offers daily local news coverage, an E-Edition (digital newspaper format), community event information, and local traffic and commute updates.
Sources: Park Record official site
Park Record delivers timely and reliable local news coverage, community events, and regional updates for Park City and the Wasatch Back area. It publishes content in both print and digital formats, including an E-Edition, and also covers local traffic and commute information.
Sources: Park Record official site
Park Record scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Park Record official site
Park Record can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Park Record official site
Park Record is used by residents, visitors, and stakeholders in Park City, Utah, and the surrounding Wasatch Back area who are interested in local news, events, and community developments.
Sources: Park Record official site
Park Record is known for being a long-standing, historic local newspaper in Park City, Utah, providing in-depth regional news and community coverage since 1880.
Sources: Park Record official site
Park Record scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Park Record has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (62/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #163,791 (Tranco) and a Moz Domain Authority of 72/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Park Record from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Park Record: Paramount (80/100), Paper Mill Playhouse (80/100), Passion Pictures (80/100), PAW Patrol (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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